St. Cloud Capital Leads Investment to Propel Youth Sports Growth Through RCX Sports Partnership

St. Cloud Capital Drives Youth Sports Expansion Through RCX Sports Acquisition

A Major Step for Youth Sports in North America
On June 23, 2026, St. Cloud Capital made headlines by announcing a strategic investment in RCX Sports, a notable player in the youth sports arena of North America. This partnership, which includes prominent investors such as Hamilton Lane's Impact platform, is set to empower Brand Velocity Group's (BVG) acquisition of RCX Sports. As the foremost platform backed by professional leagues catering to youth sports, RCX delivers affordable and high-quality experiences for young athletes.

Mission of Accessibility and Inclusivity
RCX Sports is dedicated to managing official licenses for various major leagues, including the NFL Flag, Major League Soccer, NBA Junior leagues, MLB Pitch, Hit & Run, and NHL STREET. The firm aims to create accessible pathways for participants by providing resources that reduce costs while maintaining high-quality sporting experiences. This echoes the sentiments of Izell Reese, the founder and CEO of RCX Sports, who expressed enthusiasm for collaborating with St. Cloud to broaden youth sports access across the nation.

Impact on Youth Sports Participation
Eli Manning, a Super Bowl Champion and partner at BVG, emphasizes the significance of financial backing, stating the investment will help further scale youth sports participation. He stated, "the goal is to ensure that sports remain affordable and accessible for all children, allowing more kids to stay active and involved in their communities." In a recent CNBC interview, he voiced the commitment of professional leagues to ensure that cost does not deter children from engaging in sports.

Strategic Vision for the Future
Kacy Rozelle, Managing Partner at St. Cloud Capital, noted that RCX Sports’ mission aligns seamlessly with their investment philosophy, which focuses on making impactful contributions to communities. The firm is eager to work alongside BVG and RCX’s management to further develop youth sports accessibility. This investment falls under St. Cloud's fourth fund, which boasts a committed capital of $236 million, aimed at ventures that promise substantial community benefits.

Legal Framework and Compliance
In backing this initiative, global law firm KL Gates LLP provided legal counsel to St. Cloud Capital, ensuring compliance and effective structuring of the acquisition. The investment is crucial, not only for RCX's future growth but also for the broader aim of fostering youth involvement in sports, which contributes to their development, health, and community engagement.

About St. Cloud Capital
Founded in 2001, St. Cloud Capital is a Los Angeles-based private investment firm specializing in providing growth capital to the lower middle market. They manage over $700 million and have invested in more than 80 portfolio companies across various industries. Their investment strategy often focuses on non-control situations, empowering management teams and entrepreneurs in achieving their growth ambitions.

For more details about RCX Sports, visit RCX Sports.

Conclusion
This investment signals a critical advancement for youth sports in North America, aligning top-tier investors with a mission to make sports accessible, inclusive, and engaging for young athletes. The partnership between St. Cloud Capital, RCX Sports, and BVG is set to create significant ripples across communities nationwide, promoting not just sports but overall youth development and well-being.