New York Automobile Dealers and New York Cares Team Up to Provide Winter Coats to Families in Need

On February 18, 2026, a heartwarming initiative unfolded in New York City as the Greater New York Automobile Dealers Association (GNYADA) joined forces with New York Cares to deliver thousands of winter coats to families and children experiencing hardship during the frigid winter months. This significant event took place at New York Cares' coat drop-off facility situated in Manhattan, spotlighting the collective effort to support those in need throughout the bustling metropolis.

The event marked a continuation of GNYADA's Annual Winter Coat Drive, a tradition that has consistently underscored the role local automobile dealers play in enhancing the well-being of New Yorkers during winter's harshest conditions. With contributions sourced from over 120 auto dealerships in the Greater New York area, the initiative aimed to put warm coats on the backs of those who might otherwise have to face the cold unprepared.

A Message of Community and Compassion
Mark Schienberg, President of GNYADA, expressed the essence of the day perfectly: “Today is about community, compassion, and action. Our dealers don't just serve customers; they show up for their communities. Every coat delivered today represents warmth, dignity, and real support for someone facing winter without enough resources.” His sentiments highlight the broader purpose of such initiatives: not just to donate items but to foster a sense of community solidarity.

A Legacy of Generosity
GNYADA's coat drive has grown into a well-established tradition among its members. Over the years, it has resulted in the donation of more than 200,000 coats and raised over $400,000 for the purchase of new winter coats intended for children in need. This year, the ongoing campaign follows this inspiring precedent, as dealerships yet again rally to help those who need it most. Sapreet Saluja, Executive Director of New York Cares, commented on the impact: “Winter can be especially harsh for families already facing economic challenges. Thanks to GNYADA's generosity, caring becomes action—helping thousands of New Yorkers stay warm, safe, and reminded that their community is standing with them.”

Continuing Efforts Throughout the Season
The coat delivery was made to the New York Cares coat distribution facility located at 157 West 31st Street, where dedicated volunteers and staff will continue to organize the distribution of coats throughout the remaining winter season. The collaborative plea is not only for coats but also asks businesses and community members to step forward and support winter relief efforts through both donations and financial contributions.

The GNYADA Mission
Headquartered in Whitestone, New York, GNYADA represents 445 franchised automobile dealerships in the New York metropolitan area, contributing a staggering $70.6 billion to the local economy while also providing $3 billion in tax revenues and sustaining approximately 68,800 jobs. Furthermore, the $30 million Center for Automotive Education & Training, inaugurated in 2015, exemplifies the organization's commitment to the future of the automotive industry. Established in 1910, GNYADA has consistently evolved to meet the industry's evolving needs, and it holds the prestigious New York International Automobile Show each spring at Manhattan's Jacob Javits Convention Center.

This collaborative initiative between GNYADA and New York Cares not only delivers essential winter clothing to vulnerable populations but also highlights the power of collective action within communities. Through the shared mission of supporting those in need, local auto dealers reaffirm their commitment to social responsibility, ensuring that all New Yorkers are reminded that they are part of a caring and united city.