#Malaysia #Paris Baguette #SPC Group #Johor #Johor Bahru

Paris Baguette's Strategic Expansion

In a significant milestone for the globally recognized bakery brand, Paris Baguette has officially opened a new regional manufacturing hub located in Johor, Malaysia. This strategic move aims to enhance the brand's international supply chain while meeting the growing global demand for premium bakery products. The launch ceremony was attended by notable figures including Johor's Chief Minister, Mr. Onn Hafiz Ghazi, and Mr. Hur Young In, Chair of SPC Group, showcasing the importance of this development.

The Johor facility represents a key component in Paris Baguette's broader strategy for worldwide expansion. Designed to optimize production efficiency, the new hub is set to play a vital role in the company's operations across Southeast Asia, the Middle East, and additional international markets. In light of the increasing interest in high-quality baked goods, this additional capacity is expected to streamline the distribution network, thereby fortifying SPC Group's stature within the global food sector.

As articulated by Mr. Hur Young In during the inauguration, "Food is more than just what we eat—through food, we connect with people, honour our heritage, and create meaningful experiences that bring communities together." The Johor Production Centre aims not only to expand the business's footprint but also to foster community relationships, generate employment opportunities, and celebrate the rich cultural tapestry of the regions it serves.

This modern production facility is equipped with seven cutting-edge production lines, boasting an impressive annual output capacity of up to 100 million bakery items. With such scale, Paris Baguette is well-positioned to satisfy burgeoning consumer needs. A notable feature of this hub is its Halal certification, which adheres to some of the most rigorous food safety and quality benchmarks globally. This recognized certification is synonymous with exceptional food hygiene and production processes, ensuring that Paris Baguette's offerings meet the highest quality and safety standards, thereby cultivating trust among its international clientele.

With approximately 4,000 outlets scattered across the globe, Paris Baguette is among the fastest-expanding bakery brands. The establishment of this regional manufacturing hub is integral to SPC Group’s plans to bolster its role as a frontrunner in the bakery and food production sectors. Founded in 1988, Paris Baguette has evolved from humble beginnings into Korea's leading bakery chain. The company initiated its international journey in 2004, making waves across diverse markets including the United States, Canada, France, the UK, China, and Southeast Asia, thereby reinforcing its status as a premier global bakery brand.

As part of a company with over 80 years of history, SPC Group oversees numerous well-known brands and operates around 7,000 stores globally, including Paris Baguette, Paris Croissant, Passion 5, and more. The group has successfully introduced several global brands to the Korean market, signifying its commitment to innovation, quality, and sustainable expansion.

For further details, visit Paris Baguette's official website.