Cetera Expands Its Community with Rick Bergstrom and 7G Wealth Management Team

Cetera Financial Group has welcomed Rick Bergstrom, a former advisor from Commonwealth Financial Network, along with his dedicated team from 7G Wealth Management, into its Summit community. Based in Tallahassee, Florida, the team is notable for managing approximately $240 million in assets under administration (AUA). This strategic move highlights Cetera's commitment to nurturing a community that prioritizes personal service and strong leadership access.

Bergstrom, who has over two decades of experience in the financial services sector, made this transition after the acquisition of Commonwealth by LPL Financial prompted him to reassess his professional affiliations. Despite considering LPL, he found that Cetera offered the optimal environment for his team and his clients. His decision was significantly influenced by the close-knit, relationship-first culture of Cetera's Summit community, which he believes mirrors his previous experiences at Commonwealth.

“I’ve always been interested in Cetera since before our association with Commonwealth,” Bergstrom stated. “What makes Summit stand out is not just the resources available, but the personal touch I receive from community leader Marshall Leeds and his team. They know who I am, and they prioritize our needs.” The level of engagement and support he has experienced made this transition both a professional and personal win.

Rick's six-person team—comprising himself, another financial advisor, and four support staff—has built a practice centered on serving law enforcement officers and other public sector employees in the Tallahassee region. Bergstrom’s personal connection to this community runs deep; his father was a police officer, and he understands the unique challenges these public servants face.

With approximately 80% of his clients receiving public pensions, Bergstrom recognizes the potential for these individuals to build generational wealth when guided by an experienced advisor. “These individuals make tremendous sacrifices every day for their communities,” he remarked. “Our mission is to ensure they enjoy a remarkable retirement. By combining a pension with a long-term, growth-oriented investment strategy, we can significantly enhance their financial futures.” Their practice thrives mainly on referrals, capturing around 130 to 150 new clients annually through trusted recommendations within the community.

“As financial advisors, our role is clear: to provide a pathway for these public servants to secure their financial well-being,” said Bergstrom. “It’s gratifying to help them realize that they do have a pathway to not just a good retirement, but to true financial security across generations.”

The move to join Cetera was also fueled by a desire for greater independence in delivering services to clients. Bergstrom appreciates the flexibility to offer tailored strategies that best meet the individual financial circumstances of his clients, enabling him to avoid the constraints often present within larger firms.

Tom Halloran, Advisor Channel Leader at Cetera, expressed enthusiasm about welcoming Bergstrom and his team. “Rick has cultivated a unique practice built on deep community trust and a dedication to providing genuine, personalized service. The focus he places on the long-term financial health of his clients aligns perfectly with what we aim to represent at Summit. We are proud to have him as part of our community.”

Cetera Financial Group, known for empowering independent advisors and institutions, supports a diverse network of approximately 12,000 financial professionals. Their unique blend of modern technology and community-driven culture reflects a commitment to long-term advisor value and consistent, repeatable growth.

As of March 31, 2026, Cetera firms manage an astonishing $630 billion in assets under administration and $296 billion in assets under management. Their commitment to client satisfaction is evident, boasting a high satisfaction score of 4.8 out of 5 based on advisor feedback, affirming their position as a leader in the financial advisory space.

To learn more about Cetera and their offerings, visit Cetera's website.