#Saudi Arabia #Riyadh #Sabre Corporation #Riyadh Air #Digital Airline

Riyadh Air Teams Up with Sabre for Global Distribution

Riyadh Air, the recently established national airline of Saudi Arabia, has entered into a pivotal global distribution agreement with Sabre Corporation (NASDAQ: SABR), a renowned technology provider in the travel industry. This partnership marks Sabre as Riyadh Air's inaugural global distribution partner, aimed at bolstering the airline’s retailing and distribution strategy. The collaboration is set to leverage Sabre's powerful technology capabilities, which include integration of New Distribution Capabilities (NDC), alongside traditional content distribution, enabling Riyadh Air to offer a seamless and superior travel experience.

By utilizing Sabre's innovative platform, Riyadh Air can enhance its reach to travel agents, corporate clients, and direct customers. This partnership will empower the airline to provide personalized travel offers by tapping into Sabre's vast marketplace. The combination of NDC and traditional content allows for dynamic and tailor-made offer generation, elevating customer journeys in real-time.

Alessandro Ciancimino, Vice President of Airline Distribution for EMEA at Sabre Travel Solutions, emphasizes the alignment of Sabre's solutions with Riyadh Air's ambitious growth goals. With advanced multi-source content approaches at its disposal, the airline can effectively meet modern traveler expectations and modernize the overall travel experience.

Since its inception, Riyadh Air has positioned itself at the cutting edge of aviation innovation. The airline's commitment to becoming the world's first digital-native airline reflects its aspirations of redefining travel experiences through technology. Vincent Coste, Chief Commercial Officer of Riyadh Air, recognizes the partnership with Sabre as a crucial advancement in their objective to transform travel retailing and enhance customer interactions.

Coste elaborates that the integration of Sabre's technology will not only aid in expanding their global footprint but also enhance the booking experience through personalized and engaging content. This collaboration is complemented by Riyadh Air's adoption of SabreMosaic™, a tool that optimizes offers to create deeply personalized experiences for travelers.

Through these technological integrations, Riyadh Air is aiming to drive revenue growth while simultaneously improving customer satisfaction across its operations. SabreMosaic™ empowers the airline to tailor its offerings and ensure a captivating travel journey at every touchpoint.

Additionally, Sabre Corporation is a technology leader committed to solving complex challenges within the travel sector by providing next-generation solutions for airlines, hotels, and travel agents. With a solid foundation and strategic partnership with Riyadh Air, Sabre solidifies its position as a critical player in the global travel marketplace.

Riyadh Air is strategically aligned with Saudi Arabia's Vision 2030, which aims to diversify the economy and place Saudi Arabia as a major player in the global travel industry. The establishment of Riyadh Air not only supports this vision but also complements larger tourism initiatives, showcasing Saudi Arabia’s rich cultural heritage and natural beauty to international visitors.

As the airline moves forward, the collaboration with Sabre is expected to significantly enhance its operational capabilities, positioning Riyadh Air as a vital contributor in the revival and modernization of the aviation sector.

This alliance marks a new chapter for Riyadh Air, aiming to redefine travel standards and set benchmarks in service excellence through technology and customer engagement, ultimately enhancing the experience for travelers around the world.