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Fruit Attraction 2025 Set to Be Its Largest Edition Yet with Record Participation

Fruit Attraction 2025: A New Milestone in Horticulture

From September 30 to October 2, 2025, Fruit Attraction will make its grand return for the 17th time. This major event, organized by IFEMA MADRID and FEPEX, is set to become the largest edition in the history of the trade fair. With Andalusia as the principal sponsor, this year's event will showcase an impressive 2,460 exhibitors hailing from 64 countries, marking an 8.4% increase compared to 2024.

With over 78,000 square meters of exhibition space—which is a 10% increase from the last event—more than 120,000 professionals from around the globe are expected to attend, ranging from buyers to industry leaders. This trade fair is recognized as a strategic platform for business, innovation, and international exposure.

Expansive Growth for 2025

the exhibition will spread over 10 halls at IFEMA MADRID, specifically organized by region and sector. This arrangement aims to enhance both exhibitors' and visitors' experiences. Approximately 70% of the space will focus on fresh produce, highlighting its critical role in the overall offerings of the event. The auxiliary industry and logistics for fresh food will also have a substantial presence, particularly focusing on cold chain solutions and the transport of fresh products.

Furthermore, this year's InnovaTech section, which includes Biotech Attraction and Smart Agro, has grown significantly, with a remarkable 31% increase in participation compared to 2024. This reinforces its standing as a hub for technological innovation and research applications in the sector.

Among the 2,460 exhibitors, 323 are new companies, reflecting a dynamic expansion within the industry. Spanish participation constitutes 52% of the total, underscoring Spain’s leadership in the global fruits and vegetables market. The international context also shows promising growth, with over 47% of the total exhibitors coming from abroad, featuring 1,418 companies. Notably, 14 new countries have joined the exhibition roster including Algeria, El Salvador, and Vietnam.

Promoting International Expansion

To promote international expansion, IFEMA MADRID, in collaboration with Spain's Ministry of Agriculture, Fisheries, and Food, will activate the International Buyers Programme, inviting nearly 700 buyers from 67 countries. This program will include retail buyers, importers, and wholesalers, boosting the fair's activity. Special guest countries this year will be Malaysia and Mexico, bringing unique collaboration opportunities.

The program will feature a series of roundtable discussions, guided tours, and B2B sessions specifically designed to build business relationships. For 2025, tomatoes will take center stage, focusing on their nutritional value, economic significance, and role in global trade dynamics.

Initiatives like the Organic Hub Tour will also debut, allowing certified organic companies greater visibility at the event.

Activities and Competitions

Fruit Attraction 2025 has planned a comprehensive array of activities. The Fruit Forum presented by Timac Agro will host conferences such as Grape Attraction and Biotech Attraction. Other events include the Biofruit Congress and the Fresh Food Logistics Summit.

As usual, the Factoría Chef, sponsored by #alimentosdespaña, will highlight the culinary versatility of fruits and vegetables through exciting live cooking demonstrations. The Innovation Hub will showcase 50 innovative products, focusing on new commercial developments within the industry. The popular Innovation Hub Awards will also return, recognizing creativity, design, and sustainability across exhibition spaces.

Moreover, the Best Stand Awards will honor exceptional exhibition designs across four categories, while the APAE Journalism Awards and the Fruit Attraction Awards will recognize outstanding contributions from renowned media outlets in the fruits and vegetables sector.

Closing the ceremony will be Luis Planas, Spain’s Minister of Agriculture, Fisheries, and Food, affirming the event's significance. Supported by the Andalusian region, the event will also benefit from partnerships with Murcia and other key players in the industry.

The 2025 edition of Fruit Attraction promises to be an extraordinary occasion that encapsulates the spirit of innovation and collaboration in the global fruits and vegetables sector.