#Japan #Chiyoda #A10Lab #Brain Workout #Theoria

Everyone Can Enjoy Brain Health with the New Challenge

Theoria Technologies Co., Ltd., headquartered in Chiyoda, Tokyo, has teamed up with A10Lab, which develops and operates the 'MinChalle' habit-forming app, to launch the 'Daily Brain Health Challenge.' This initiative aims to prevent cognitive decline and extend healthy lifespans, allowing everyone to easily engage in brain and physical health activities. The challenge is open for registration now, and the first 100 participants will be welcomed free of charge.

About the 'Daily Brain Health Challenge'

Maintaining brain health requires a balance of brain training and physical exercise, which can be difficult to maintain alone. By utilizing the 'MinChalle' app, participants will form teams with like-minded individuals, sharing their daily brain training and walking activities, all while encouraging each other to create enjoyable habits.

Participation Details:

• - Cost: Free (Limited to the first 100 people)
• - Duration: 3 months (90 days)
• - Available Courses:

- Exercise-focused (Centered around step tracking)
- Brain training-focused (Centered around recording brain training activities)

How to Report Activities:

Participants will share screenshots of their step count and brain training activities through the app. They can withdraw from the challenge at any time and only need to report on days they participated.

Registration Steps:

1. Access the Application Form: Participants can find the application form at theoriatec.com/brainworkout_minchalle.
2. Fill Out Required Information: Enter your name, email address, and desired course (exercise-focused or brain training-focused).
3. Receive Confirmation Email: A confirmation email will be sent with instructions and URLs for participation.
4. Download the MinChalle App: Tap the provided link to download the ‘MinChalle’ app on your smartphone.
- For iPhone users: [App Store]
- For Android users: [Google Play]
5. Join Your Team and Start the Challenge: Use the URL in the email to join your team in the app, and begin sharing your daily activities such as brain training and step counts to progress together.

Program Features:

• - Continual Support from Team Members: It's easier to maintain habits with encouragement from teammates. Together, participants can enjoy reaching their health goals.
• - Seamlessly Integrate into Daily Life: Participants can easily commit five minutes a day to brain training with 'Brain Workout' and incorporate walking into their everyday routine.
• - Simplified Activity Reporting: Participants only need to share their activity through screenshots without the pressure of scoring.

What is 'MinChalle'?

MinChalle is a habit-forming app designed for groups of five to undertake a common goal. It allows participants to share their progress and offer mutual encouragement, making it easier to achieve challenging objectives. Over 1.5 million users engage with MinChalle across various categories, including weight loss, health, and studying.

What is 'Brain Workout'?

'Brain Workout' is a content suite designed for stimulating the brain through games. It features ten types of engaging exercises—utilizing numbers, shapes, and colors—each taking just a minute. It's completely free to use, with no ads.

Theoria’s Commitment

Through health programs leveraging digital technology like this challenge, Theoria aims to contribute to the prevention and early detection of cognitive decline.

About A10Lab Inc.

A10Lab was established to create various habit-supporting applications after gaining independence from Sony's new business creation program. They offer 'MinChalle' for everyday users and several health support solutions for businesses, emphasizing technology to create a happier world.

About Theoria Technologies Inc.

Theoria Technologies, as a member of the Eisai Group, aims to transform the approach to dementia through technology. Merging profound insights obtained from conversations with individuals with dementia, their families, and healthcare professionals, they continually work on comprehensive dementia-related services. More information is available at theoriatec.com.