Experience the Excitement of MUA HANA DAY
Nihon Chokuhan Co., Ltd., based in Minato, Tokyo, has announced an exciting event surrounding their sponsored women’s professional volleyball match, titled "Nihon Chokuhan PRESENTS MUA HANA DAY," set for March 14, 2026, at the Akushon Fukuoka. The company is evolving from a traditional mail order service to a comprehensive service company with a focus on entertainment, globalization, and digital transformation (DX).
The third phase of this event follows the previous announcements; the first being the hosting of the MUA HANA DAY match itself, and the second being the confirmation of a special guest performance by HKT48. This third release dives into the details of a rich, integrated viewing experience that will engage fans before, during, and after the match using social media platforms including X (formerly Twitter), TikTok, and LINE.
Pre-Match Opportunities: Get Involved!
Nihon Chokuhan has devised two engaging social media initiatives that fans can participate in prior to the match:
1. Repost Campaign on X
Fans can join a special challenge by reposting selected tweets from the official X account of Nihon Chokuhan. Out of all participants, 11 lucky winners will receive exclusive Kanohaluares Fukuoka merchandise. To increase their chances of winning, participants are encouraged to follow the Nihon Chokuhan account, repost the targeted post, add the account on LINE, and include supportive comments.
How to Enter:
1. Follow
@nihonchokuhan_
2. Repost the specific tweet
3. Winners will be notified via DM
2. TikTok Challenge – #Kanohavictorydance
On TikTok, fans are invited to mimic the "#Kanohavictorydance" as showcased by the official Kanohaluares Fukuoka and Nihon Chokuhan accounts. Among those who post their dance videos, 19 individuals will be randomly selected to win Kanohaluares merchandise. This incentive aims to heighten excitement and engagement with the match, establishing a fun interaction pathway leading to the live event.
How to Enter:
1. Record and post a video imitating the Kanohavictorydance
2. Tag your post with "#Kanohavictorydance"
3. Selected winners will be contacted directly via TikTok
Match Day Activities: Join the Fun!
On the day of the match, fans can look forward to a unique interactive experience:
Digital Garapon with NFC
Before the match starts, attendees can participate in a free activity at the Nihon Chokuhan booth, titled the "OLIOLI Garapon." Fans simply tap their smartphones on a volleyball set up at the booth to instantly activate a lottery app that shows the result. Delightful original goods from Nihon Chokuhan or Kanohaluares will be given to 20 lucky attendees.
How to Participate:
1. Tap your smartphone on the volleyball at the Nihon Chokuhan booth
2. The app will open automatically
3. Check your result right away!
Post-Match Extravaganza: Digital Lottery Event
Following the conclusion of the game, attendees can join a participatory lottery event called the “MUA HANA DAY Grand Lottery.” Participants can scan the QR code on the clap banner provided at entry to access the lottery app. After adding Nihon Chokuhan on LINE and completing a quick questionnaire, they can take part in the lottery. The results will be announced later, with winners receiving luxurious prizes and the chance to meet players for a handshake and a commemorative photo session.
Among the prizes are products such as “3L-sized Snow Crab Leg Meat Voluminous Set” and the “Pulsating Toothbrush Plage,” along with exclusive, limited-edition items from HKT48.
How to Participate:
1. Attend the post-match lottery event
2. Scan the QR code on your clap banner
3. Enter your details and take part in the lottery
4. Winners will be revealed after the match by the event host
Aiming for Comprehensive Services (WEB3.0)
Nihon Chokuhan aspires to fuse sports, entertainment, and digital experiences to create a new level of fan engagement. By integrating social media credibility, live events, and after-match excitement, the aim is to strengthen the connection between sports, local communities, and fans, culminating in a new, enriching experience.
Event Overview
- - Event Name: 2025-26 V.LEAGUE WOMAN 14th Match, Kurashiki Ablaze Game
- - Match Day Name: Nihon Chokuhan PRESENTS MUA HANA DAY
- - Date: March 14, 2026 (Saturday)
- - Venue: Akushon Fukuoka
- - Opponent: Kurashiki Ablaze
- - Match Start Time: 13:00
- - Match Day Sponsor: Nihon Chokuhan Co., Ltd.
About Nihon Chokuhan Co., Ltd.
- - Location: 3-20-5 Toranomon, Minato, Tokyo
- - President: Akitaka Mizutani
- - Established: October 1977 (beginning of Nihon Chokuhan branding)
- - Business Activities: Comprehensive services (mail order, content planning, advertising and promotional support, etc.)
- - Website: Nihon Chokuhan