#Japan #Tokyo #H&M #Golden Week #Photomatic

Celebrate Golden Week with H&M and Photomatic

As the Golden Week approaches in Japan, excitement is brewing with a fantastic collaboration between PhotoCreate's self-portrait brand, Photomatic, and fashion giant H&M. From May 1 to May 6, 2026, customers can immerse themselves in a unique event dubbed "HAPPY GOLDEN WEEK WITH H&M", featuring exclusively designed photo booths that allow visitors to capture memorable moments in stylish frames.

Exclusive Collaboration Frames

During this six-day event, H&M will offer a limited-edition photo booth experience wrapped in the brand’s vibrant aesthetic. Participants can choose from six exclusive photo frames, each representing H&M's iconic style. This is a must-visit for anyone looking to add a creative twist to their Golden Week celebrations.

The experience doesn't just stop at photography—H&M will also host various fun activities, including an exciting crane game for members where they can win a KODAK "Charmera", celebrating the launch of the KODAK COLLECTION BY H&M. Participating in the photo booth requires membership, but signing up is easy and can be done on-site.

Event Details

• - Event Name: HAPPY GOLDEN WEEK WITH H&M
• - Dates: May 1 (Friday) to May 6 (Wednesday)
• - Locations:

- H&M Shibuya Store
- May 1, 2: 10:00 AM - 10:30 PM
- May 3-6: 10:00 AM - 10:00 PM
- H&M Futako Tamagawa Rise Store: 10:00 AM - 8:00 PM
- H&M Umeda Store: 10:00 AM - 10:00 PM

• - Number of Frames: 6 unique designs
• - Photography Fee: Free (includes one printed photo and digital files).

H&M members can sign up at the venue, but pre-registration and downloading the app can streamline the process, ensuring that your experience is smooth and enjoyable.

Learn more about the event at the official website: H&M Golden Week Activities.

More Fun During Golden Week at H&M

H&M’s Golden Week festivities include multiple exciting events to keep shoppers engaged and entertained:

• - GW SALE: Enjoy up to 40% off on selected items from April 25 to May 6 across stores and online.
• - SCRATCH & WIN: H&M members can try their luck with a scratch card offer where every ¥5,000 spent grants one chance to win prizes, valid from April 25 to May 6 in stores only.
• - PLAY THE MOMENT: Join the thrilling crane game and enjoy the Photomatic H&M photo booth from May 1 to 6 at designated locations.

Photomatic is renowned for its high-quality self-portrait photography services, where customers can capture stunning images using specialized lighting and settings, all while controlling the camera remotely. This service originated in 2018, inspired by CEO Hong Seung-hyun's innovative thinking about DIY portraits. Since then, it has gained popularity among celebrities and artists, including BTS, and has recently made its mark in Japan following a collaboration with Kitamura Holdings Group starting in 2024.

For more information about Photomatic, check out their official website at Photomatic Japan or follow them on social media:

• - Instagram
• - TikTok
• - Twitter
• - LINE

Photo Booth Rental Services

Photomatic also offers photo booth rental services for corporate events, providing clients with high-quality photography and branding opportunities. Whether it's a promotional event, entertainment, or product launch, Photomatic's booths can enhance any occasion. Companies interested in utilizing these services can contact Photomatic for more information.

Contact Information:
Company Name: PhotoCreate Co., Ltd.
Head Office: 13th Floor, Shinjuku Island Wing, 6-3-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
CEO: Yoshinori Osako
Website: PhotoCreate

Note: From April 1, 2026, Photohive, the original managing company of Photomatic, has been absorbed by PhotoCreate Co., Ltd. and will continue to manage the Photomatic brand.