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Waseda Academy's New Summer Campaign

In an exciting new initiative, Waseda Academy, a well-known preparatory school based in Tokyo, has announced a collaboration with six popular manga series from Kodansha. This campaign, which centers around the theme "People who teach seriously exist," aims to inspire and motivate students across various educational levels. As of today, students can see this creative collaboration on ad panels at Ikebukuro and Shinagawa stations.

The manga works involved include significant hits such as Blue Period, Blue Lock, Cells at Work, Medalist, Attack on Titan, and Diamond no Ace. The collaboration effectively promotes the values that resonate with Waseda Academy's educational philosophy—fostering curiosity, courage, and a persistent spirit among students.

Waseda Academy is not merely a tutoring school focused on academics. It aspires to instill a developmental mindset in its students, helping them embrace challenges with excitement and resilience. This campaign not only highlights the essence of teaching but also celebrates the mentors depicted in popular culture that can resonate with the students facing entrance examinations.

Summer Courses

Announced alongside this collaboration is Waseda Academy’s summer course, structured under the same theme. The program aims to guide students from elementary through high school in a productive summer dedicated to personal development and academic improvement. As self-management becomes pivotal during summer vacations, the program emphasizes customized guidance tailored to individual student needs, ultimately helping them realize their potential for tremendous growth. The academy encourages participants to create lasting memories of transformation and success.

Summer Course Duration: May 8 - Ongoing
Eligible Students: Grades 1 to 12
For inquiries regarding the summer courses, students and parents can directly contact their nearest branch or check the dedicated page on Waseda Academy’s website. A special campaign will offer exclusive collaboration-themed clear files to the first inquiries received by August 25.

Eye-Catching Transit Advertisements

The campaign will also encompass notable transit advertisements across Tokyo, featuring characters from each manga series alongside impactful messages. This transition will enhance public visibility and engagement before the examination season.

Advertisement Display Period: June 8 - June 14, 2026
Display Locations: Ikebukuro Station and Shinagawa Station

For those interested in a more immersive experience, related web movies featuring character visuals and the powerful theme of teaching will be available.

Autoresponder Campaign

In addition, Waseda Academy will conduct an autoresponder campaign on X (formerly Twitter), inviting followers to repost the campaign messages. Participants will receive motivational responses from manga characters, effectively bridging the narrative of learning and passion through popular media.

Campaign Run: June 2 - June 30, 2026
This creative synergy is designed to captivate potential students, empowering them with messages of encouragement from their favorite characters during their educational journey.

Follow Waseda Academy on X for updates: Waseda Academy X

The Core Educational Philosophy

Since its inception, Waseda Academy has been dedicated to nurturing a generation of students who tackle challenges head-on with determination. As students navigate life, they will encounter various obstacles. It is the approach they take—whether to shrink back or confront those challenges—that will ultimately shape their paths.

The academy's commitment to fostering a proactive and serious engagement with education is central to its values. By cultivating a passionate approach towards their studies, students can discover their potential and equip themselves to create a better future.

Waseda Academy continues to champion its unique approach to education, striving to empower students not just academically, but also in their broader life experiences.

Company Information
Company: Waseda Academy Co., Ltd.
Location: 171-0022 Tokyo, Toshima-ku, Minami Ikebukuro 1-16-15
Established: July 1975
CEO: Toyo Yamamoto
Website: Waseda Academy