#Japan #Tokyo #Kiehl's #Pop-Up Event #3D Plump Serum

Kiehl’s Brings the 3D Plump Experience to Shibuya for Three Days

Starting September 4, 2026, the renowned skincare brand Kiehl’s will transform the Shibuya district into a vibrant oasis celebrating their newest launch, the “3D Plump Serum.” This unique product, developed in collaboration with Harvard Medical School dermatologists, aims to provide a youthful, collagen-rich glow to the skin, reminiscent of “baby collagen” abundant in younger skin.

This immersive pop-up event, aptly named “Kiehl’s 3D Plump LAB,” will open its doors for three days until September 6, enveloping visitors in a world of pink and luxurious textures. Attendees can expect to dive into the unique gel-like qualities of the serum, experiencing firsthand the sheer joy of skincare that Kiehl’s embodies.

Upon entering the venue, guests will be greeted by a space reminiscent of Kiehl’s roots as a small apothecary. The atmosphere reflects the precision and speed of Kiehl’s dermatological innovations. Participants are encouraged to engage with the products, feeling the transformative texture of the gel that changes instantly upon application, encapsulating the essence of Kiehl’s scientific approach.

Moving deeper into the pop-up space, visitors will find a whimsical environment that feels like a dive into a pool of the serum itself. This dynamic setting is designed for attendees to fully immerse themselves in the sensory experience that the product offers. To enhance the experience, Kiehl’s will also provide exclusive limited-time drinks related to the 3D Plump theme.

Event Details

• - Name: Kiehl’s 3D Plump LAB
• - Date: September 4-6, 2026
• - Time: 11:00 AM - 8:00 PM (Last admission at 7:30 PM)
• - Location: Sanzenri Ruins, 22-1 Udagawacho, Shibuya, Tokyo
• - Admission: Free / Reservations preferred

Special Promotions

1. Line Friend Registration: Participants who register for Kiehl’s official LINE account will receive a complimentary sample (1.5mL) of the new serum.
2. Social Media Bonus: Visitors sharing photos or videos from the event with the hashtag #3DPlumpSerum will receive a cheerful “3D Nico-chan Uchiwa.”
3. On-Site Purchases: Customers who purchase the product will receive an exclusive “3D Plump Drink,” while supplies last. Additionally, anyone spending over ¥15,400 (including tax) on Kiehl’s products will get the limited “3D Nico-chan charm.”

Exciting Citywide Launch Activities

Simultaneously, a pink “3D Plump Go-Kart” will be roaming the Shibuya, Harajuku, and Omotesando areas from September 4-6. These fun vehicles symbolize the speedy delivery of the product’s ingredients, and friendly staff will distribute samples of the 3D Plump Serum to approximately 20,000 people throughout the city.

Exclusive Year-Long Giveaway Campaign

To make the experience even more exciting, Kiehl's will host a “3D Plump Stamp Rally” where customers can earn a chance to win a year’s supply of Kiehl’s products by completing specific social media tasks and sampling events throughout September.

Visit Kiehl’s Stores for Additional Experiences

At various Kiehl’s stores, customers can also engage in a special “Plump and Glow” experience, featuring AI skin assessments that reveal current and future skincare needs.

Kiehl’s started its journey in 1851 as a small apothecary in New York's East Village, and today, it continues to uphold its commitment to quality and the community, focusing on natural ingredients and skin health. The brand is excited to celebrate this new launch with fans and hopes to spread joy and confidence through their innovative skincare products.