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Overview of Monterey Car Week

The Monterey Car Week, a week-long celebration of automotive excellence, is set to return from August 7 to 16, 2026. Traveling to California's beautiful Central Coast, car enthusiasts from around the globe are expected to converge in Monterey County for an unforgettable series of events. This year is particularly special as it marks the 75th anniversary of the Pebble Beach Concours d'Elegance, a highlight event that showcases some of the rarest and most prestigious automobiles in the world.

A Week of Automotive Celebration

More than 35 events will take place during this exciting week, featuring a mix of new experiences and returning favorites. These events attract over 100,000 visitors each year, generating significant economic impact within local communities. With visitor expenditures estimated to exceed $130 million, the celebration supports local hotels, restaurants, and charities.

New Attractions for 2026

This year's Monterey Car Week promises to be vibrant with innovative experiences:

• - Piazza Motor Nights: Kicking off the week, this event at the Courtyard by Marriott in Sand City introduces a chic evening filled with automotive culture, music, and signature cocktails.
• - Rolex Monterey Motorsports Reunion: A first-ever JDM Car Show will highlight Japanese motorsports heritage at Weathertech Raceway Laguna Seca.
• - All Roads Lead to Asilomar: Expanding its lineup, this unique event will introduce Electric Coast, Night Rider, and Luau in the Meadow, along with the much-loved Woodies in the Woods.
• - Apex Motorcar Portraits: A new portrait studio led by female photographer Alex Szcudlo will showcase stunning automotive artwork in Pacific Grove.
• - An Eve on the Green: This gala event at The Quail will celebrate the 100-year anniversary of Route 66 with exquisite collector cars and Michelin-starred dining.
• - Exotics on Broadway: A new Hyper Car Pavilion will be introduced, providing visitors with an exclusive ticketed experience.

The highly anticipated 75th Pebble Beach Concours d'Elegance will feature a unique display dedicated to Lamborghini's 60th anniversary of the iconic Miura. This event will utilize the 3rd fairway at Pebble Beach Golf Links, which has never been opened for Concours week before, promising an unprecedented gathering of Miura cars.

Economic and Community Impact

The significance of the Monterey Car Week extends beyond just car exhibits; it fundamentally supports community welfare. Local charities benefit significantly from event proceeds, with over $45 million raised since the Concours began in 1950. The previous year alone witnessed a fundraising record of $4 million. Moreover, attendees have the chance to enjoy over 15 free activities across the county, including spirited events like Concours d'Lemons and the Pebble Beach Tour d'Elegance.

Ensuring a Safe and Respectful Celebration

The success of Monterey Car Week rests on everyone adhering to respectful behavior, ensuring all attendees can enjoy their experiences fully. Local organizers encourage visitors to travel on the Right Path in terms of planning, community respect, and environmental sustainability.

Online Resources

For the latest updates and to plan your visit, SeeMonterey.com offers a refreshed platform complete with a mobile-friendly design, interactive event maps, and an AI itinerary planner. This user-friendly resource is complemented by a new mascot, Otto the Otter, emphasizing community engagement and sustainable tourism.

Ensuring a successful and enjoyable Monterey Car Week requires every attendee to consider their impact while enjoying the rich automotive culture presented here. By planning ahead and embracing sustainable practices, visitors can enhance their experience while contributing positively to Monterey County's vibrant community.

Join us in celebrating automotive excellence in 2026 and make unforgettable memories at the Monterey Car Week!