Zoff and GDC: A New Sunglasses Collection Unveiled
The renowned eyewear brand Zoff has teamed up with renowned stylist, photographer, and brand director Takashi Kumagai to launch a unique sunglasses collection titled
Zoff|GDC. This collaboration marks Zoff's first venture with Kumagai's street brand, GDC, and the collection is set to be released on
July 11, 2025. Prior to the general release, Zoff will start
pre-orders exclusively on its official website on
June 20, 2025 at 11 AM.
Established in 1998, GDC is a streetwear brand founded by Takashi Kumagai, who has made a name for himself in various capacities within the fashion industry. GDC’s essence lies in blending vintage aesthetics with modern designs, focusing on practicality and simplicity, which has garnered a loyal fan base. After a hiatus of nearly twenty-five years, GDC made its comeback in March 2025, continuing its pursuit of quality materials and comfort while embracing innovative designs.
The
Zoff|GDC collection features eyewear that reflects the vibrancy of 90s underground culture and street fashion, infused with contemporary styles. This collection includes attention-grabbing shapes and color palettes designed to make a statement. Among the standout pieces is the retro-inspired
Wellington frame, characterized by a distinctive three-pin detail at the front that enhances a street style vibe. The
Octagon frame offers a trendy shape, impeccably mixing classic and modern colors to embody an urban playfulness. In total, the lineup consists of
eight different styles and
thirty variations of sunglasses.
Product Overview
- - Collection Name: Zoff|GDC
- - Product Range: 6 sunglass models available in 24 variations priced at ¥11,100 each; two models of transition sunglasses (WEB exclusive) priced at ¥11,100.
Note: Prescription lenses can be fitted for an additional charge starting from ¥3,300. Each purchase includes an original eyeglass case and cloth.
- - Launch Date: July 11, 2025
- - Pre-orders Start: June 20, 2025, at 11 AM on Zoff's official online store
- - Availability: Select Zoff stores and the Zoff official online store.
- - Special Promotion: An exclusive flight tag featuring the GDC logo will be given to customers making purchases online, while supplies last.
Styles and Features
1.
Wellington Frame: A modern take on the 90s underground culture with three-pin detailing that lifts the street aesthetic. Available in various color options.
2.
Octagon Frame: Reflecting current fashion trends, this frame beautifully merges classic elements with modern colorations for a vibrant city flair.
3.
Square Frame: A style that makes a bold statement while embodying the essence of GDC's contemporary twist on the underground vibe.
4.
Cat-oval Frame: A design that fuses retro and modern influences, showcasing Kumagai's sophisticated taste and an urban atmosphere.
5.
Square Oval Frame: Defined by edgy square lines and street-inspired colors, it stands out in any outfit.
6.
Unique Square Frame: Noteworthy for its captivating temple design and elegant front curve, this frame brings 90s street style back to life.
Each sunglass comes with a unique eyeglass case and cleaning cloth as part of the bundle, merging functionality with stylish aesthetics.
About GDC
Founded by Kumagai Takashi in 1998, GDC has reshaped itself after a significant break and has resumed operations in March 2025. The brand prides itself on its commitment to quality materials and comfort, characterized by simplistic yet functional designs. GDC harmonizes vintage appeal with modern sensibilities, continually propelling itself forward through distinctive collaborations and innovative product development. More about GDC can be found on their
official website and their
Instagram.
For inquiries or support, Zoff customer service is available at 0120-013-883 (weekdays 11 AM - 6 PM) and Zoff Online Store at 0120-013-505 during the same hours.