ASUS Unveils Innovative 'Design You Can Feel' Exhibition at Milan Design Week 2025
ASUS Brings 'Design You Can Feel' to Milan Design Week 2025
Following the success of its presentation at last year's London Design Festival, ASUS is poised to captivate audiences once again at the highly anticipated Milan Design Week 2025. This year's exhibition, titled 'Design You Can Feel,' will take place in a stunning 1920s gallery setting, providing a backdrop that perfectly complements the themes of materiality, craftsmanship, and artificial intelligence that underpin ASUS's design ethos.
A Focus on Craftsmanship and Technology
The exhibition will feature a specially commissioned installation by Studio INI, an innovative design firm founded by Nassia Inglessis. Renowned for their dynamic public artworks that engage the senses, Studio INI will create a unique kinetic sculpture that interacts with visitors, inviting them to touch and explore. This piece will showcase the distinctive tactile qualities of ASUS's proprietary material—Ceraluminum™. As visitors engage with the installation, sensors will capture their movements, translating these into AI-generated visual representations, blending technology and artistry.
Showcasing Advanced ASUS Products
In addition to the captivating installation, the exhibition aims to highlight the sophisticated design thinking behind ASUS laptops. Attendees can look forward to interactive exhibits featuring the latest Zenbook models, devices that leverage AI technology and encapsulate the unique properties of Ceraluminum™—a material that marries the lightweight advantages of metal with the durability of ceramics.
Besides the Zenbook series, the exhibition will also display other key product lines, including ProArt, Adol, Vivobook, and ROG ACRONYM. Participants will have the opportunity to experience these products firsthand in a hands-on area designed for exploration and interaction.
Exclusive Limited Edition Unveilings
For the first time ever, ASUS will unveil four exclusive limited-edition Zenbook models during this exhibition. Each model is crafted from Ceraluminum™ and inspired by the breathtaking landscapes of our planet, translating their textures and tones into modern aesthetics. This material not only emphasizes ASUS's dedication to premium craftsmanship but also underscores the harmonious relationship the brand seeks between technology and nature.
The Global Tour Expands
Following the stops in Shanghai and London, the Milan exhibition extends the narrative of 'Design You Can Feel' at one of the world's most prominent design events. This global tour emphasizes ASUS's commitment to innovation and the sensory experience in design—all while celebrating the contributions of AI in the realm of creativity.
Event Details
- - Date: April 8-13, 2025
- - Location: Galleria Meravigli, Milan
The Milan Design Week 2025 promises to be a landmark event for ASUS as it continues to redefine the boundaries of design and technology. With immersive installations and interactive exhibits, visitors will gain insight into the intricate design philosophies that shape the cutting-edge technology behind ASUS's acclaimed laptop lineup.
Topics Consumer Technology）
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