Fracta Japan Enhances Sales Efficiency with Next SFA/CRM Implementation

Enhancing Sales Efficiency: Fracta Japan's Strategic Move

In an era where data management is crucial, Fracta Japan has recently implemented Next SFA/CRM, a cloud-based sales support tool developed by Geo Code. This initiative aims to enhance efficiency in the company's sales processes and optimize its operations, significantly reducing administrative tasks by 50%.

Background of Next SFA/CRM Implementation

Fracta Japan, recognized for its innovative software solutions that predict the deterioration of underground infrastructure using artificial intelligence and machine learning, primarily serves municipalities across the country for water and gas pipeline conditions assessments. Winning prestigious awards, including the Prime Minister’s Award at the Infrastructure Maintenance Awards, they have established themselves as a leading startup focused on solving social issues through technology.

Historically, the company faced challenges related to fragmented sales information spread across individual representatives and various tools, resulting in challenges regarding the centralization of information. Although weekly reporting took place, the absence of a real-time information-sharing system necessitated significant time spent on data compilation with every numerical report produced. Moreover, progress tracking post-order was conducted with separate tools, hampering collaboration between the sales team and data scientists due to differing data references.

Positive Impact of Adopting Next SFA/CRM

The introduction of Next SFA/CRM has allowed Fracta Japan to unify and visualize its sales processes, achieving a remarkable 50% reduction in time spent on administrative tasks. The time saved from these efficiencies has been redirected towards more value-added activities, including deepening customer relationships and strategic planning for new markets.

Furthermore, the tool's dashboard functionality now allows for precise evaluation of the sales pipeline’s reliability, enhancing decision-making regarding focus areas and priorities for ongoing projects. The visibility into sales processes not only aids in individual productivity but also facilitates the collective institutional knowledge and training of new sales personnel within Fracta Japan.

Strengthened Interdepartmental Collaboration

Implementing the Next SFA/CRM solution has streamlined resource management across departments, fostering smoother collaboration and information sharing. Its dashboard has clarified ultimate objectives, allowing for much better judgment regarding project viability than ever before.

More About Fracta Japan

Fracta Japan was founded in September 2019 and is headquartered in Nakano, Tokyo. The CEO, Yusuke Matoba, leads a company that specializes in AI-driven prediction services for the degradation of water pipeline systems and other infrastructure.

Website: Fracta Japan

About Next SFA/CRM

The Next SFA/CRM tool is designed with a focus on user-friendliness and visual clarity, aiming to streamline and enhance sales activities effectively. With integrated marketing automation (MA) capabilities, this tool manages everything from lead acquisition and nurturing to the sales process seamlessly. It also boasts an impressive retention rate, attributed to comprehensive free support throughout implementation and operation. Due to its compatibility with various tools like freee, Sansan, and LINE WORKS, it creates synergy in numerous business scenarios.

Service Site: Next SFA/CRM

About Geo Code

Founded in February 2005, Geo Code has evolved by offering traditional web marketing support alongside advanced AI search strategies. By providing tools like Next SFA/CRM, they play a crucial role in supporting businesses with digital transformation, facilitating new customer acquisitions and sales expansion comprehensively.

Website: Geo Code