#Japan #Niigata #Oisix #Albirex

Oisix Niigata Albirex BC: A Leader in Promoting Local Ingredients

Recently, the Oisix Niigata Albirex Baseball Club, governed by Niigata Professional Baseball Organization Co., Ltd., announced its recognition as a supporter of the R10 Project initiated by Niigata Prefecture. The project is an imperative movement aimed at boosting Japan’s food self-sufficiency rate, which currently ranks among the lowest compared to other developed countries. The goal is to replace over 10% of imported wheat flour with domestically produced rice flour.

The R10 Project recognizes companies and organizations that actively promote and engage in the use of rice flour. With the collaboration of Oisix, a company well-known for developing delicious stadium gourmet products, the club and its main sponsor aim to cultivate new usages and appreciation for rice flour through baseball events.

The Impact of the R10 Project

Notably, Japan's food self-sufficiency rate was recorded at a mere 38% in the fiscal year 2022. By participating in the R10 Project, the Oisix Niigata Albirex BC is committed to playing a significant role in enhancing this rate through engaging fan experiences that revolve around rice flour. The initiative serves as an opportunity to bridge sports and food culture, showcasing local ingredients in exciting new ways.

Through activities such as the ceremonial first pitch by the rice flour PR character