Hubble Introduces Classic 2.0: Advancements in Daily Contact Lens Experience

Hubble Unveils Classic 2.0

Hubble, the vision care company known for revolutionizing the contact lens market, has recently launched its latest product, Classic 2.0. This next-generation daily disposable contact lens aims to offer enhanced comfort and hydration while upholding the brand’s commitment to affordability. For nearly a decade, Hubble has worked tirelessly to make quality vision correction more accessible. With Classic 2.0, CEO Jeff Berger confirms the company's dedication to innovation and consumer feedback. The new product incorporates improvements based on years of customer insights, establishing it as a significant upgrade from its predecessor.

The Classic 2.0 lens is made from Hioxifilcon A, a high-water-content hydrogel that greatly improves comfort by reducing friction against the eyelids. This latest version features thinner edges, designed specifically to support all-day hydration for wearers. The new lens has been FDA-approved for daily wear and already reached about 10% of Hubble’s customer base prior to its official nationwide release.

Berger remarked, "Classic 2.0 is the culmination of user input and rigorous development, ensuring that customers don’t have to compromise on quality while enjoying affordable daily contact lenses."

In addition, the innovative design helps to ease blinking and improves the overall insertion experience. These enhancements are essential to meet the diverse needs of contact lens users. Brian Levy, a board member and former Chief Medical Officer at Bausch + Lomb, emphasized that the creation of a quality contact lens requires a perfect balance between materials science, precise manufacturing, excellent clinical performance, and cost-effectiveness. He applauded Hubble's continuous focus on accessibility and innovation in their product designs.

Another highlight of Classic 2.0 is its direct-to-consumer subscription model. This allows users to manage their lens deliveries conveniently through Hubble's online platform, where they can adjust their subscriptions, skip deliveries, or cancel anytime—all while enjoying free shipping. Hubble guarantees top-notch customer support, ensuring that the purchasing process is as seamless as possible.

Richard S. Kattouf, a prominent optometrist and contact lens specialist, noted, "When assessing a contact lens, factors like material, edge design, and comfort are crucial. Classic 2.0 successfully integrates enhancements across these variables, creating an affordable option that doesn’t compromise on comfort."

The introduction of Classic 2.0 aligns with Hubble’s new branding campaign, 'Affordable Contacts. No Compromises.' This campaign expresses the belief that consumers shouldn’t have to make compromises concerning the quality, convenience, and price of their contact lens options.

Consumers interested in the new Classic 2.0 can find it directly at Hubble's website. Eye care professionals can access the Hubble Doctor Portal to obtain complimentary fitting sets to offer in their practices.

Hubble began its journey in New York City in 2016 with a clear vision: to make contact lenses more accessible and affordable. By combining competitive pricing with flexible subscription models and direct shipping, Hubble aims to provide consumers with easy access to the lenses prescribed by their eye care providers. The company's user-friendly platform allows customers to manage their subscriptions effortlessly, making quality eye care more attainable than ever before.

As Hubble continues its mission in the evolving landscape of vision care, Classic 2.0 stands out as a testament to the company’s commitment to innovation that prioritizes user experience without sacrificing price or quality.