#United States #Dallas #Heights Wellness Retreat #Russell Rogers #Norelia Rogers

Heights Wellness Retreat to Make a Mark in Texas

Heights Wellness Retreat, previously known as Massage Heights, is set to unveil its first locations in Texas, specifically in the dynamic city of Dallas. The new venture is under the leadership of a passionate local couple, Russell and Norelia Rogers, who are enthusiastic about bringing enhanced wellness options to their community. This multi-unit franchise agreement signifies a remarkable chapter in the brand's journey, as these will be the inaugural Retreats in the Dallas region since the rebranding in late 2024.

The Entrepreneurial Duo Behind the Scenes

Russell and Norelia Rogers have a unique background that complements their vision for Heights Wellness Retreat. Russell served in the U.S. Air Force for several years before transitioning into federal roles. He further developed his expertise by obtaining an MBA from Texas Christian University, coupled with a bachelor’s degree in accounting. On the other hand, Norelia is a registered nurse, specializing in dialysis. Her commitment to wellbeing, both personally and for her patients, has instilled a sense of importance regarding self-care in their business philosophy.

The couple has experience in real estate rentals but decided to pivot towards franchising after the pandemic shifted their goals. When they discovered Heights Wellness Retreat, they felt it aligned perfectly with their lifestyle and passion for helping others achieve balance and health.

Innovative Services for Holistic Wellness

The Rogers are excited to introduce not only the traditional offerings of massage and facials that Massage Heights is known for but a suite of innovative wellness therapies designed to cater to various needs and preferences. Upcoming services will include cutting-edge treatments such as cryotherapy, lymphatic drainage, meditation, infrared sauna and halo salt therapy. These enhancements aim to provide a comprehensive pathway for clients to embrace holistic wellness, improving both mental and physical health.

Norelia expressed her eagerness about the project, stating, "From the moment we found this franchise opportunity, we knew it aligned perfectly with our desire to help others live healthier, more balanced lives. The quality and innovation of the services offered in our Retreats are truly unmatched."

Commitment to Well-being

Shane Evans, the founder and CEO of Heights Wellness Retreat, shared his excitement regarding this new venture, expressing confidence in the Rogers' vision and commitment to quality. He remarked, "Their passion for our brand and commitment to delivering impactful wellness experiences embody our vision of transformation and growth. With the wellness industry rapidly growing, this agreement marks an exciting step in expanding our footprint and introducing Heights Wellness Retreat to more communities."

The global wellness industry is anticipated to reach $9 trillion by 2028, indicating a significant market opportunity for Heights Wellness Retreat. With extensive territories available for further expansion, the brand aims to bring its revolutionary wellness approach to numerous communities across the U.S.

Future Aspirations

As Heights Wellness Retreat seeks to grow its presence, they are on the lookout for both single and multi-unit operators who are interested in joining their thriving community. Those looking to explore franchise opportunities can visit their official website for more information.

In summary, Heights Wellness Retreat is not just about physical services but emphasizes a comprehensive journey toward health and wellness. The opening of the Dallas locations marks an essential milestone in the brand's growth, setting the stage for future expansions and a broader outreach to communities in need of enhanced wellness solutions.