#USA #Montreal #Plusgrade #Capital One #JetBlue

Plusgrade, Capital One, and JetBlue Join Forces for a New Rewards Transfer Program

In a significant move to enhance customer loyalty and flexibility, Plusgrade has announced its partnership with Capital One and JetBlue Airways to launch a new rewards transfer program. This innovative offering allows Capital One cardholders to seamlessly convert their reward points into JetBlue’s TrueBlue points, opening up a world of travel experiences.

A Game-Changer for Cardholders

This collaboration is timely, aligning with the growing demand for more flexible and appealing travel reward options among consumers. With the new partnership, Capital One cardholders can easily transfer their accumulated rewards into JetBlue TrueBlue points, enabling them to book flights, vacation packages, and various travel benefits.

Ken Harris, founder and CEO of Plusgrade, stated, "Today's financial institutions must provide more than just rewards; they need to create meaningful connections with their customers." With Plusgrade's industry-leading loyalty exchange technology, this partnership aims to maximize consumer satisfaction while simultaneously generating extra revenue for airline and financial partners.

Meeting Consumer Demands

A recent study conducted by Plusgrade highlighted that 90% of loyalty program members expressed interest in transferring their rewards to travel loyalty programs. Additionally, 86% valued the flexibility of having multiple partners to redeem their points. This clearly indicates a robust market need for integrated and adaptable rewards systems in the financial services sector.

Lauren Liss, Senior Vice President of Premium Products and Experiences at Capital One, emphasized the importance of customer choice in reward redemption. She remarked, "By collaborating with Plusgrade and JetBlue, we're listening to our customers and empowering them to turn their rewards into outstanding travel experiences."

Streamlined Travel Opportunities

The new transfer option is set to enhance JetBlue's acclaimed TrueBlue program, presenting members with even more ways to boost their point balances. Through this cooperative venture, Plusgrade aims to lead the market by facilitating effortless point exchanges among different partners, thereby underscoring its commitment to innovating travel loyalty solutions.

Making Travel More Accessible

The latest enhancement not only expands the utility of reward points but also reinforces Plusgrade's position as a pioneer in supplemental revenue solutions across the travel industry. By enabling hassle-free point transfers, Plusgrade is dedicated to helping travelers get the most out of their points, which in turn boosts engagement for financial institutions and travel brands alike.

For more details about this rewards transfer program, customers are encouraged to visit the Capital One miles transfer partner page.

About Plusgrade

Plusgrade has been a major player in the global travel industry since its inception in 2009, headquartered in Montreal. It offers a wide range of solutions designed to enhance revenue for more than 250 companies, including airlines, hospitality, cruise lines, and financial services. The firm has successfully generated billions in new revenue opportunities for its partners while providing improved travel experiences for millions of customers worldwide.

To learn more about Plusgrade, please visit plusgrade.com.

Media Inquiries

For press inquiries, please contact Carrie Moench, Director of Brand and Communications at Plusgrade.