Celebrate the New Year with 'Keenanadeshiko: New Year Festival' at Ginza Loft

Experience 'Keenanadeshiko: New Year Festival' at Ginza Loft

Ginza Loft is set to host a special limited-time event titled 'Keenanadeshiko: New Year Festival' from December 26, 2025, to January 16, 2026. This event, brought to you by Ishizawa Research Institute, will unveil an array of charming and cute products that reflect the retro aesthetic of the popular pore care brand 'Keenanadeshiko'.

Participants can look forward to a weekend lottery with fantastic prizes, weekday purchase giveaways, and the launch of event-exclusive sets. The festival promises a fun-filled experience as it showcases a wide range of products from the 'Nadeshiko Series', including skincare items, bath additives, makeup, and oral care products. You never know what delightful new product you might discover!

Exciting Highlights of 'Keenanadeshiko: New Year Festival'

1. Weekend Lottery: Win Amazing Prizes!

On weekends, you'll have the chance to enter a lottery with no losing tickets! Prizes include a complete set of the 'Rice Series' products and specially designed original merchandise. For every 1,000 yen (tax included) you spend, you can participate once, with tickets available on the following dates: December 27-28, 2025, and January 4, 10-12, 2026 (Note: January 3, 2026, will not have lottery). The lottery will be active from 1:00 PM to 7:00 PM on event days, so mark your calendars!

Prizes include:
- 1st Prize: Complete Set of Keenanadeshiko Rice Series
- 2nd Prize: Nadeshiko Goods Lunch Box & Chopsticks Set
- 3rd Prize: Upcycled Original Coaster featuring Nadeshiko
- 4th Prize: Individual Rice Mask from Keenanadeshiko
- 5th Prize: Choose 2 Original Stickers of Nadeshiko

2. Exclusive Acrylic Charm Giveaway on Weekdays

On weekdays during the event, customers purchasing 1,000 yen (tax included) or more of the Nadeshiko Series will receive an exclusive acrylic charm that isn't available for sale! There are eight different designs, and the surprise of which one you'll get adds to the excitement. Please ask at the register or consult with staff, as you'll get one charm per transaction while supplies last.

3. Launch of Exclusive 'Pore Hiding Base' Set

Taking center stage during the event is an exclusive set of the popular 'Keenanadeshiko Pore Hiding Base', which comes with a compact mirror featuring an adorable design of Nadeshiko. Priced at 1,925 yen (excluding tax), this set includes a product that has become a sensation on social media for its ability to effectively cover pores with just one application. Infused with moisturizing ingredients like collagen, hyaluronic acid, and silk, it works as both a makeup base and a skincare treatment.

Event Location and Details

- Venue: 2nd Floor, Beauty and Health Goods Section, Ginza Loft
- Address: 2-4-6 Ginza, Chuo City, Tokyo

- Event Duration and Hours:

December 26, 2025 – January 16, 2026
(Ends at 6:00 PM on the last day)
Monday to Saturday & Holidays: 11:00 AM – 9:00 PM
Sundays: 11:00 AM – 8:00 PM

Note: Special adjusted hours for end-of-year and New Year.

- December 31: 11:00 AM – 6:00 PM
- January 1: Closed
- January 2-3: 11:00 AM – 7:00 PM
- Regular hours resume on January 4.

We encourage attendees to check the New Year announcement on our website for any updates.

About Keenanadeshiko

Keenanadeshiko has spent 18 fantastic years in the beauty industry, launching multiple innovative products since its first 'Baking Soda Scrub Cleanser' hit the market in 2007. The brand's 'Rice Mask' has particularly resonated with customers around the globe, celebrating its 10-year anniversary and surpassing 500 million units sold in November 2025. We are committed to continuously bringing more joy to our customers with new offerings.

For more details, visit the official Keenanadeshiko brand site and explore its delightful offerings.