J.McLaughlin Unveils Festive Campaign and Celebrates a Vibrant Year of Style

J.McLaughlin's Joy Looks Good on Everyone Campaign

As the year draws to a close, J.McLaughlin is making waves with the launch of its Holiday 2025 campaign titled "Joy Looks Good on Everyone." Celebrated as a quintessential American sportswear brand, J.McLaughlin epitomizes timeless style blended with a unique neighborhood spirit. The campaign marks a significant milestone for the brand, encapsulating a year filled with creativity and innovation since the arrival of CEO Greg Unis and Chief Creative Officer Lee Anne Henrico this summer.

The essence of the new holiday collection lies in its elegance and versatility. Comprising elevated plaids, rich jewel tones, and classic silhouettes, each item invites layered styling, perfect for the festive season. Fabrics like cashmere, velvet, and statement sequins create an atmosphere of celebration and warmth, giving style enthusiasts the chance to express themselves during this joyful time. According to CEO Greg Unis, “The holidays are a time to celebrate the people we love and the communities we’re part of. It’s been an incredible year of momentum, and this campaign reflects what J.McLaughlin stands for—creating authentic experiences that surprise and delight our customers.”

The campaign's visuals come alive with experiential marketing and immersive installations. A major highlight is the collaboration with Venetian designer Alvise Orsini, who crafted bespoke holiday window displays at J.McLaughlin’s flagship stores on Madison Avenue and Lexington Avenue. These installations are an innovative first for the brand, merging European holiday charm with American nostalgia. The Madison Avenue display evokes a chic après-ski lodge, while the Lexington Avenue window showcases a heartwarming domestic holiday scene featuring a cozy fireplace and friends engaging in merry conversation.

Alvise Orsini expressed his excitement about the project, saying, “It’s all about nostalgia and the places you dream of.” The installations bring forth visual representations of joyful memories, emphasizing how the holiday season is fundamentally about togetherness and connection.

The campaign not only showcases stunning pieces but also embodies the emotional warmth of the festivities. It reinforces the belief that style is most meaningful when shared. Chief Creative Officer Lee Anne Henrico noted, “There is something special about the nostalgia and emotion of the holiday season. This campaign captured that spirit beautifully.” The concept of joy and connection inspires every aspect of the campaign, driving home the sentiment that celebrations bring people together.

On December 4, J.McLaughlin plans to host a holiday celebration at its Lexington Avenue store, in partnership with Monday Night Hospitality. This occasion promises to be a vibrant gathering for brand friends, creatives, and tastemakers, filled with lively conversation and community spirit. Additionally, J.McLaughlin maintains its commitment to local partnerships, supporting over 320 neighborhood organizations across the nation throughout November and December.

The launch of "Joy Looks Good on Everyone" comes on the heels of J.McLaughlin's numerous creative achievements this year, including their first experiential retail collaboration with Orsini during the summer and impactful partnerships with organizations like the Animal Medical Center. This holistic approach exemplifies the brand's dedication to fostering connections, captivating storytelling, and thoughtful design.

In conclusion, J.McLaughlin’s Holiday collection is available in all stores nationwide and online, inviting customers to partake in the charming celebration of joy, style, and community spirit. With its rich legacy and forward-thinking offerings, J.McLaughlin continues to redefine modern American style while cherishing the integral connections that foster joy within communities.