Exciting SHOW-WA x Refine Lottery Campaign
The Cosmetics Marketing Division of Svenson Co., Ltd., headquartered in Tokyo's Minato Ward, is thrilled to announce an exciting lottery campaign commemorating the first concert of the Showa-era music group "SHOW-WA" at the Nippon Budokan on October 1, 2026. This special collaboration, titled "SHOW-WA x Refine Lottery Campaign", will take place from August 7 to September 2, 2026.
The campaign invites fans to purchase products from the official Refine online store (
link) during the campaign period. By submitting the required details through the application form, participants stand a chance to win one of 40 prizes, including tickets to the concert or exclusive signed merchandise from SHOW-WA members.
Campaign Highlights:
- - Application Period: August 7, 2026, 11:00 AM – September 2, 2026, 9:59 AM (JST)
- - Prizes:
- Grand Prize: 20 winners will receive tickets to the SHOW-WA concert at Nippon Budokan.
- Secondary Prize: 20 signed items, including:
- 5 Wooden Brushes
- 5 Dye Towels
- 5 Hair Foundation Cases
- 5 Shampoo Refill Bottles
To enter, visit the campaign special site and complete the dedicated application form. Additional details are also available on the special campaign website (
link).
About Refine Hair Care
Launched in 2006 with a mission to deliver safe products that nurture healthy hair and scalp, Refine is committed to addressing the hair-related concerns of women as they age. The brand offers a range of hair care solutions that promote positivity through beautiful hair. Among its esteemed products is the award-winning "Refine Head Spa Treatment Color," known as the industry’s first gray hair dye integrated with scalp care ingredients, which has received the Monde Selection award for nine consecutive years.
Learn More About Our Campaign Partners
Svenson has consistently strived to support women's hair health. Through our collaboration with SHOW-WA, we aim to inspire women across the nation by encouraging them to look forward with each hair care experience. For those interested, stay connected for more updates and exciting offers.
Final Thoughts
As the campaign draws nearer, we look forward to engaging fans with the spirit of SHOW-WA and the commitment to beautiful hair that Refine embodies. Whether you’re looking to enhance your hair care routine or simply want a chance to enjoy a spectacular concert, this campaign promises something special.
Participate in the SHOW-WA x Refine Lottery Campaign for your chance to experience the magic!
We invite everyone to join us in celebrating beautiful hair and unforgettable music!