#Japan #Tokyo #Upcycling #Rin #Circlife

Upcycling Project Introduced: Circlife

Overview

In an admirable fusion of creativity and sustainability, RIN Inc. has teamed up with Moririn Co., Ltd. and Uragami Co., Ltd. to launch the Circlife project. This initiative breathes new life into materials deemed past their prime—specifically discarded flowers, clothing, and furniture—by recycling and transforming them into functional, stylish furniture pieces.

What is Circlife?

The name Circlife symbolizes a “circular life,” highlighting the project's mission to revive and circulate materials that have ended their original lifecycle. Unlike typical recycling, the Circlife project emphasizes a thoughtful approach where the memories associated with these materials are preserved and honored. The collaboration promises innovative designs with a commitment to sustainability, enhancing everyday living with upcycled treasures.

Contributions from the Three Companies

• - RIN (Flowers)

RIN is providing ‘Loss Flowers®’, which refers to beautiful blooms that lose their purpose after events and celebrations. These flowers, typically discarded while still vibrant, will undergo drying and painting processes to be integrated as art pieces in furniture designs.

• - Moririn (Clothing)

Moririn introduces ‘PANECO®’, an ecological fiber recycling board that repurposes various textiles, including fabrics leftover from clothing production. This board can be recycled again after its initial use, making it a sustainable option for furniture manufacturing.

• - Uragami (Furniture)

Uragami is responsible for collecting, disassembling, and reconstructing discarded furniture and fixtures into unique pieces. Their expertise brings character and history to each item, echoing stories within the created spaces.

Product Lineup

The Circlife project already showcases several furniture items, including:

• - GLASS (BEIGE)
• - HIKIDO (LIGHT)
• - KANNON (BLACK)

These pieces not only serve functional purposes but also tell stories through their materials, reflecting a rich history.

Upcoming Exhibit

To display the fruits of this collaboration, selected items from the Circlife project will be featured at an upcoming event:

• - Event: 10th Organic Lifestyle Expo East in Tokyo 2025 (Anniversary Event)
• - Date: October 2-4, 2025 (10:00 AM - 5:00 PM)
• - Venue: Tokyo Metropolitan Industrial Trade Center, Hamamatsucho
• - Organizer: Organic Forum Japan (OFJ)
• - Entry Fee: 1,000 yen (Free with invitation or pre-registration)

RIN's Vision

Kawashima Haruka, the CEO of RIN, expressed excitement about the Circlife project, emphasizing the importance of reintroducing value into discarded flowers, clothing, and furniture. The aim is not simply to reuse materials but to present them as stylish products that offer joy and uniqueness to everyday life. RIN pursues a vision of a cycle of life that infuses new vibrancy into our living spaces while promoting an eco-friendly lifestyle.

About RIN

Founded with the mission to enrich lives through flowers, RIN focuses on bringing beauty to communities by revamping ‘Loss Flowers®’ which would otherwise be discarded. Their offerings include decorative services, novelty development, and sustainable product design. RIN also operates an online marketplace that connects flower farmers to consumers, and they run an academy to educate individuals about sustainable practices related to flowers and the environment.

More about RIN can be found through their corporate website and Instagram accounts.