Anticipating the 2026 FIFA World Cup: More Americans Planning Road Trips

Anticipating the 2026 FIFA World Cup: More Americans Planning Road Trips



With the FIFA 2026 World Cup just a year away, excitement is bubbling over, particularly among American soccer fans. A recent survey conducted by ParkMobile shows that more than 18% of Americans are planning road trips to the host cities across the United States. This trend marks a significant opportunity for these cities, as they prepare not only to welcome soccer enthusiasts but also to manage an influx of travelers likely to impact local infrastructure, especially parking.

Key Findings from the Survey


The ParkMobile survey highlights that a substantial proportion of World Cup attendees—70%—will require paid parking during their visits. Given that three-quarters of prospective travelers noted mobility within the host cities would shape their impression of the event, city officials are urged to enhance their parking facilities and transportation options. This need for improved infrastructure is critical as the tournament approaches.

Andrew Harman, the Head of Global Product Line Sales at Arrive (the parent company of ParkMobile), remarked on the significance of next year's World Cup. He stated that it represents a pivotal moment for mobility across North America, with the classic American road trip taking center stage. Harman emphasized that cities must demonstrate readiness and showcase their ability to handle increased visitor traffic effectively.

Travel Preferences for the World Cup


According to the survey, the preferred mode of travel for these fans remains overwhelmingly by car, with 47% indicating they will drive to host cities, compared to 30% opting for planes. The remaining 23% prefer other modes like trains and buses. This insight underlines the need for smooth parking operations to facilitate an enjoyable experience for fans.

Among Americans planning to attend games, parking costs are cited as a significant concern, with 40% ranking it as their highest priority. This is followed by the time it takes to find parking (21%) and safety concerns regarding parking locations (19%). Interestingly, despite these concerns, 85% of attendees would be willing to pay a premium for reserved off-street parking options, acknowledging the value of convenience during such a high-profile event.

Opportunities for Improvement


With 76% of American adults considering parking ease a deciding factor for attending events, it is crucial for host cities to enhance the parking experience. The survey indicates that 56% of respondents would greatly increase their likelihood of attending major events if they had the option to reserve parking ahead of time. This need for reservation capabilities signifies a shift towards a more digital and user-friendly approach to parking.

Harman pointed out that in the lead-up to the World Cup, cities have a unique chance to digitize parking solutions, expand off-street parking options, and improve safety measures in high-traffic areas. By utilizing tools offered by ParkMobile, cities can provide a seamless and stress-free experience for visitors seeking parking during the tournament.

Conclusion


As the 2026 FIFA World Cup approaches, cities across the U.S. must prepare to accommodate the surge in visitors. The insight from ParkMobile's survey reveals significant opportunities for local governments to enhance mobility infrastructure and cater to the needs of both residents and visitors alike. The classic American road trip is set to play a central role in the World Cup experience, and with proper planning, cities can turn this historic moment into a showcase of their capabilities. The preparations will be closely observed by visitors who will assess their mobility experience throughout the tournament, ultimately shaping their overall impressions of the host cities.

Topics Sports)

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