In an exciting development for food enthusiasts, Yayoi Ken, a prominent name in the Japanese set meal restaurant scene, has officially opened its doors in Chitose Karasuyama, Tokyo, on February 25, 2026. This new establishment reflects a carefully curated brand image that embodies quality and sophistication, marking a new chapter in the company's expansion across Japan, which now boasts 365 locations nationwide.
The Chitose Karasuyama store showcases a modern design that resonates with traditional Japanese aesthetics. The exterior features a newly unveiled logo and symbolic motifs that represent the brand's commitment to quality. Intricately designed warm curtains and wall coverings made from historical references to the original "Yayoi Ken" roots add depth to the dining experience.
One of the highlights of the new store is the emphasis on customer comfort. To enhance the dining experience, the restaurant has integrated tablet ordering systems at each table, allowing guests to ponder the menu at their leisure and make selections without hurry. Additionally, Yayoi Ken has introduced exclusive desserts at this location, offering patrons a chance to relax after their meal with a sweet treat. The store's drink bar ensures that guests can enjoy unlimited refills of rice, broth, and pickles at the 'O-kawari' station. The menu features a variety of delicious choices, sending a message of satisfaction to all diners.
Store Details
- - Address: 6-5-11 Minami-Karasuyama, Setagaya-ku, Tokyo 157-0062
- - Opening Hours: 7:00 AM – 11:30 PM
- - Seating Capacity: 55 seats
The logo and symbolic markings of Yayoi Ken have been tailored to express a modern sensibility while honoring traditional Japanese elements. The font used for the logo is a modern typeface lacking in roundness, which balances beautifully with Japanese and Latin characters. This approach aims to ensure immediate recognition of 'Yayoi Ken' both in Japan and abroad. Furthermore, the symbol inspired by the letters 'YAYOI' cleverly shapes itself into a decorative curtain, accompanied by a signature in Hiragana. The spirited red color, denoted as 'Yayoi Red,' symbolizes aspirations and warmth, while 'Yayoi Wakakusa,' echoing the flourishing nature during spring, complements the modern Japanese aesthetic.
Tagline and Brand Statement
Yayoi Ken's tagline, "Precious to me. Good things today," encapsulates their vision. Their philosophy states, "Japanese meals, born to spread smiles around the world. Our carefully prepared dishes use fresh, seasonal ingredients, ensuring balanced nutrition. Enjoy today's exceptional tastes!" This inviting sentiment underlines their commitment to delivering quality dining experiences.
For dessert lovers, the Chitose Karasuyama location offers exclusive options like Kinako Fried Bread with Vanilla Ice Cream, Azuki Soup with Grilled Rice Cake, and a selection of delectable parfaits. Prices are reasonable, with offerings ranging from 190 yen to 800 yen for dessert combinations and beverages.
Yayoi Ken Official App
To enhance convenience and customer experience, Yayoi Ken has launched an official app, where users can find new product updates, access information about campaigns, view the full menu, and even order via delivery services such as UberEats and Demaecan. The app also provides fun mini-games to earn stamps for redeemable coupons, making dining at Yayoi Ken even more accessible and enjoyable.
For more information and to download the app, visit Yayoi Ken's official website.
In summary, the opening of Yayoi Ken in Chitose Karasuyama not only brings a fresh dining option for the local community but also reinforces the restaurant's dedication to quality, comfort, and an inviting atmosphere for all who wish to savor Japanese cuisine.