World Insurance Associates Unveils Comprehensive Brand Refresh to Better Serve Clients

World Insurance Associates Unveils Brand Refresh

World Insurance Associates LLC, recognized as one of the fastest-growing insurance brokerages in the United States, recently revealed a significant brand refresh that includes a new visual identity and an updated website. This initiative underscores the firm’s commitment to offering exceptional value to its clients and partners, a promise that has only been reinforced by their recent partnership with Goldman Sachs Asset Management.

According to Rich Eknoian, Chief Executive Officer of World Insurance, this brand enhancement offers a unique opportunity to realign the firm’s identity with the values clients can expect when engaging with their services. He remarked, “Our brand was built on trust, accessibility, and industry expertise. This refresh strengthens those foundations, and we are eagerly anticipating how our clients will respond to our new tagline and website.”

The New Tagline and Identity

As part of this refresh, World Insurance has transitioned from its previous tagline, “Large Resources, Local Relationships,” to a more client-centric message: “Relationships, Resources, Results – Experience a World of Difference.” This shift articulates the firm's dedication to nurturing relationships while utilizing extensive resources to ensure positive outcomes for their clients. The messaging reflects their approach of being deeply rooted in supportive client relationships, reinforced by the capacity to deliver substantial results.

The updated visual branding features a vibrant and contemporary aesthetic, moving away from the older style to something that feels more fresh and inviting. The revamped website is designed with the user experience in mind, providing an intuitive navigation experience that allows users to access a comprehensive range of services more easily. These services encompass business and personal insurance, employee benefits, retirement planning, wealth management, private client group solutions, and payroll and HR solutions.

Client-Centric Focus

Jean Wiskowski, Chief Marketing Officer at World Insurance, emphasized that the brand refresh is not just aesthetic; it's a reflection of the organization’s dedication to its core values. “The redesigned brand and website are more user-friendly and welcoming. We aim to give our clients and partners an elevated experience every time they work with us,” she explained.

Eknoian added, “We take great pride in providing our clients with the best products and service experience possible. This refresh is a crucial step in reinforcing our commitment to clients and enhancing our service ethos.”

About World Insurance Associates

World Insurance Associates LLC is a nationally recognized financial services organization headquartered in Iselin, New Jersey, operating more than 300 offices across the United States and the United Kingdom. The firm’s network of brokers and specialists equips individuals and businesses to enhance their risk management strategies, update employee benefits, and meet their long-term financial aspirations. Utilizing data-driven analytics, World Insurance offers innovative products and tailored solutions spanning commercial and personal insurance, employee benefits, and more.

In conclusion, the brand refresh at World Insurance Associates is a strategic move that not only revitalizes its visual identity but also reinforces the firm’s commitment to providing unmatched support and services to its clients. The new tagline, enhanced branding, and user-friendly website collectively represent a significant step forward in the firm’s ongoing journey.

For more information regarding their services and the recent updates, visit World Insurance Associates.