#Japan #Tokyo #Eco Bags #Kinokuniya Bookstore

Kinokuniya Bookstore Name Change Announcement

In a significant restructuring, Kinokuniya Shoten, a subsidiary of Kinokuniya Co., Ltd., has announced the rebranding of two of its bookstores previously known as Keibundo. This change reflects a broader transitions strategy aimed at enhancing customer service and fostering local cultural development.

Changes in Store Names

Starting from January 29, 2026, the Keibundo bookstore in Takao will officially be renamed to Kinokuniya Bookstore Takao. This change will be accompanied by a promotional campaign running from January 29 to February 4. Customers who make purchases of over 2,000 yen will receive an original eco bag, with the first 100 customers each day being eligible. Additionally, these customers will earn triple points on their Keio point card for their purchases during this promotional period.

On January 31, 2026, the Keibundo bookstore in Eifukucho will undergo a similar transformation, becoming the Kinokuniya Bookstore Eifukucho. The promotional campaign for this location will run from January 31 to February 6, featuring the same offers, ensuring loyalty and appreciation are rewarded among its visitors.

Impact on the Brand

With these two transitions, a total of 16 out of 20 bookstores operated by Kinokuniya Shoten will be branded as Kinokuniya, marking a significant milestone for the company. The rebranding effort is not just a name change; it represents a commitment to providing new value to customers and a renewed focus on their literary offerings and cultural engagements. The company aims to create an enriching environment for encounters with high-quality works, which plays a vital role in the cultural advancement of the areas these bookstores serve.

Kinokuniya has a long-standing history and has been recognized for its dedication to literature and culture. As it transitions its stores to unify under the Kinokuniya name, the focus will be on inviting customers into a world of diverse literature, artistic expression, and cultural dialogue. The aim is to not only serve as retail spaces but also as cultural hubs that spark discussions and creativity in the communities they are situated in.

Company Overview

Kinokuniya Shoten operates out of Tama City, Tokyo, serving as a mainstay in local communities. The company is dedicated to selling books, magazines, and stationery, operating a total of 20 stores. It is through these retail outlets that Kinokuniya Shoten hopes to become a cornerstone in the world of literature, allowing for a continuous connection between authors and their audiences. With upcoming changes, the company invites all customers to join in this new chapter, ensuring a loyal customer base and an enhanced shopping experience.

For media inquiries related to this announcement, please contact the PR department at Kinokuniya Co., Ltd. through email: [email protected].