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Wistia's Bold Leap into AI Video Localization

In a groundbreaking move, Wistia, a prominent video marketing platform, has announced new AI-driven video translation and dubbing features, setting a new standard in the industry. As businesses increasingly recognize the transformative power of video marketing, Wistia’s initiative addresses a critical need for localization, enabling brands to engage with diverse audiences worldwide.

Empowering Global Connections

On April 14, 2025, Wistia unveiled this innovative solution, which integrates advanced AI technology to support over 30 languages. The platform now provides an end-to-end solution that includes video translation, dubbing, and even lip-syncing features. With 57% of brands planning to enhance their video marketing efforts in 2025, the timing of this launch could not be better.

Wistia CEO Chris Savage highlighted the potential of AI in bridging communication gaps: "With this launch, we're harnessing the full potential of AI to make it seamless for businesses to connect with audiences around the world." This advancement reflects a growing trend in video marketing; businesses are not only looking to create content but also to localize it effectively to maximize its reach.

Unlocking Economic Benefits

Data suggests that 84% of businesses that invest in localization report revenue growth, which underscores the importance of adapting video content to cater to international audiences. Wistia's new features not only streamline the localization process but also enhance viewer engagement and search rankings while reducing operational costs. By providing a measurable return on investment (ROI), Wistia continues to solidify its position as a leader in video marketing solutions.

Seamless User Experience

The integration of these features is designed with user-friendliness in mind. Wistia users can upload their videos, choose from a wide selection of languages, and the platform automatically generates AI-powered translations and dubbed versions. This process is efficient, maintaining a consistent video file that simplifies content management. In recent years, video inclusivity has become a priority; in 2024, almost half of videos uploaded to Wistia utilized at least three accessibility features, a significant increase from just 11% in 2021.

Partnerships Driving Innovation

Wistia has partnered with HeyGen to bring this advanced technology to its users. Kevin Raheja, Head of Product Partnerships at HeyGen, remarked, "This unlocks an entirely new level of global reach and engagement and reflects our shared commitment to making video communication more accessible, inclusive, and powerful." This collaboration signifies a step forward in enhancing video marketing effectiveness through innovative technology.

Positive User Feedback

Following a successful beta testing phase in Q1 2025, where Wistia provided 60 minutes of free dubbing, feedback from users has been overwhelmingly positive. Customers praised the ease of use and the high quality of the dubbing. Matilyn Meadows, Marketing Manager at Aster Brands, stated, "This is such a great feature! We've received excellent feedback from our team who speak the dubbed languages natively. I see this as a tool we will frequently use." Meanwhile, Frédéric Chênevert, Director of Products at Institut TA, noted, "It's well-executed, super simple to use, and by far the best tool I've tested so far."

Drive Your Marketing Forward

Wistia's new AI-powered video localization features are now available to all customers on paid plans. With a free trial offering the first 15 minutes of dubbing, this initiative presents a unique opportunity for marketers to elevate their video strategies and connect with global audiences in a personalized manner.

To learn more about how you can leverage these innovative localization features, visit Wistia’s product page today.

About Wistia

Wistia is a comprehensive video marketing platform that empowers teams to create, host, market, and analyze their videos and webinars—all in one place. Trusted by over 425,000 marketers globally, Wistia is committed to driving business growth through effective video strategies. Explore Wistia’s resources and solutions at wistia.com and follow @wistia on social media.