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TENGA Group's Refreshing of Its Corporate Statement

TENGA Group, headquartered in Chuo City, Tokyo, celebrated its 21st anniversary by unveiling a new corporate statement that highlights the importance of sexual wellness in enhancing lives. Since its inception in 2005, the company has aimed to transform the perception of sexuality into something open and enjoyable for everyone. The recently updated statement encapsulates the company's commitment to supporting sexual wellness through various products and services.

A Shift in Perception

Over the past 21 years, TENGA has worked tirelessly to create a new category in the market, where sexuality is not shrouded in taboo but embraced openly. At a time when external conversations surrounding sex were limited by strong stigmas, TENGA emerged with a mission: to encourage individuals to express their sexuality confidently. Today, the transformation is evident; discussions around sexual wellness have become integral to the concept of well-being—now often seen as essential for mental and physical health.

The company's journey reflects a broader cultural change, aligning with the rapid growth of the femcare and femtech markets, alongside a growing understanding of diversity and inclusion. TENGA's initial mission to bring sex 'to the forefront' has firmly taken root in society, prompting the necessity for a refined statement that elevates the notion of sexuality to an essential human experience.

New Corporate Statement

The new corporate statement emphasizes TENGA’s holistic approach to sexual wellness, which has expanded beyond self-pleasure products to include couple’s items meant to enrich relationships, daily care products, medical and health care partnerships, and even cultural merchandise. This broad spectrum showcases TENGA's ambition to support well-being in various facets of life, encouraging individuals to explore and celebrate their sexuality in all its forms.

Koichi Matsumoto, President and CEO of TENGA Group, shared his insights about the company’s path. “When people think of TENGA, they may envision our pleasure products, but our work over 21 years has been about transforming conversations around sex itself,” he explained. “We want everyone to appreciate that enjoying your sexuality is as fundamental as enjoying food—it is a vital part of who we are.”

Global Impact and Future Directions

The company has successfully spread its innovative solutions around the globe, now operating in 67 countries and regions. The mission to 'bring sexuality to the forefront' transcends cultural boundaries, receiving solid support worldwide. With a strong business foundation, TENGA is set to continue contributing to people’s healthy and fulfilling lives.

As we reflect on this anniversary, it’s important to acknowledge the company’s impressive achievements. TENGA has launched over 823 unique products, with approximately 166 million items shipped as of March 2026. Domestically, TENGA products are available in more than 28,311 stores, and the company maintains several locations across Japan and internationally, including New York, Los Angeles, and Shanghai.

The evolution of TENGA's corporate statement and its commitment to supporting sexual wellness exemplify the company's dedication to creating a world where every person can experience and enjoy the beauty of being alive. TENGA remains steadfast in its goal to continue transforming societal norms, providing individuals with the resources needed to embrace their sexual well-being with dignity and joy.

For more information, you can visit TENGA’s official website: TENGA Corporate Site.