Safe Life Expands into the Polish Market with AEDMAX.PL Acquisition

Safe Life Acquires AEDMAX.PL and Expands into Polish Market

In a significant move towards enhancing its footprint in Europe, Safe Life, a leading provider of life-saving solutions, has recently acquired AEDMAX.PL. This acquisition marks Safe Life's first venture into the Polish market, a move that aims to bolster its portfolio of automated external defibrillators (AEDs), first aid equipment, and training services.

Background of AEDMAX.PL

Founded by passionate rescue volunteers, AEDMAX.PL has established itself as a leader in Poland's AED sector. With a strong commitment to promoting life-saving knowledge and providing effective rescue equipment, the company has been pivotal in ensuring that AEDs and first aid kits are readily available across various settings. To date, AEDMAX.PL has successfully placed over 25,000 AEDs and trained more than 200,000 individuals in CPR and first aid, emphasizing its dedication to making communities safer.

Goals of the Acquisition

Jimmy Eriksson, CEO of Safe Life, expressed enthusiasm about welcoming AEDMAX.PL into the Safe Life family, highlighting the complementing strengths that both companies bring to the table. “The integration of AEDMAX.PL will not only enhance our market presence but also contribute to our ability to deliver superior products and services, ultimately furthering our mission of increasing the availability of life-saving equipment in Europe,” he stated.

As part of the acquisition strategy, AEDMAX.PL will continue to operate under its current branding, utilizing its established reputation and local influence while gaining access to Safe Life’s extensive international network. This collaboration seeks to strengthen both companies' capabilities, ensuring a seamless transition for customers and stakeholders alike.

Market Dynamics in Poland

Poland represents a vibrant and fast-growing market for life-saving solutions, driven by an increasing demand for AEDs and public safety equipment. Safe Life’s entry comes at a time when the need for enhanced health emergency preparedness is more critical than ever. The partnership with AEDMAX.PL is expected to fulfill a vital role in addressing these market needs, by integrating local market insights with Safe Life's global operational experience.

Grzegorz T. Dokurno, co-founder of AEDMAX.PL, expressed his excitement about the acquisition, stating, “Joining forces with Safe Life is a monumental step forward. Their impressive track record combined with our established local presence will significantly enhance our service delivery and product offerings in Poland.”

A Shared Mission

Both companies share a common goal: to educate individuals on how to handle emergencies effectively and increase awareness of the importance of accessible AEDs. Michal Pyka, another co-founder, added, “We believe that through this collaboration, we can amplify our efforts to ensure more people are prepared and equipped to respond to sudden cardiac events.”

Future Outlook

The acquisition of AEDMAX.PL is a strategic step in Safe Life's ongoing commitment to expanding its reach and impact across Europe. With plans to explore additional opportunities, Safe Life continues to focus on bringing innovative, effective life-saving technologies and training to communities, directly responding to the growing public demand for AEDs and safety equipment.

About Safe Life

Established in 2019, Safe Life is committed to providing vital equipment and training solutions globally. With a strong focus on AEDs, the company is rapidly expanding throughout Europe and North America via strategic acquisitions aimed at ensuring safer communities worldwide. For more information, please visit Safe Life.

About AEDMAX.PL

AEDMAX.PL is a prominent Polish company founded by rescue volunteers specializing in the sale and maintenance of AEDs, first aid equipment, and employee training in CPR and first aid. With partnerships across over 15,000 organizations, AEDMAX.PL aims to create safer workplaces and public environments via comprehensive training and equipment offerings.