HudsonLake Elevates Leadership with Quinton Crenshaw at the Helm as Integration with MikeWorldWide Deepens

HudsonLake Elevates Leadership Team Amid Rapid Integration

On September 23, 2026, HudsonLake, a leading strategic communications firm and part of MikeWorldWide (MWW), made headlines by announcing significant promotions within its executive leadership. These strategic changes are designed to accelerate the firm's growth and expand its footprint both domestically and internationally.

Quinton Crenshaw, who has been a vital part of HudsonLake for over a decade, now assumes the role of president. His extensive background includes strategic oversight of complex corporate communications and internal transformations, especially for Fortune 500 companies throughout the North Texas area and beyond. Based in Dallas, Crenshaw is well-positioned to guide HudsonLake as it embraces the next chapter of its 25-year legacy.

Joining Crenshaw on the executive leadership team are two key figures: Kim Cerda and Sue Garman, both of whom have been elevated to the position of executive vice presidents. Cerda will lead the organizational change transformation practice, while Garman will head the workforce engagement advocacy practice. Their promotions further solidify HudsonLake’s commitment to providing top-tier advisory services to clients.

Additionally, Jared Engeset has been appointed as senior vice president and head of labor communications. With an impressive tenure of over ten years at HudsonLake, Engeset is tasked with bolstering the firm’s specialized labor capabilities, emphasizing the growing importance of workforce dynamics in shaping corporate reputations.

The leadership changes come as a direct result of MWW’s acquisition of HudsonLake earlier this year. The merger marks a strategic effort to unite HudsonLake's storied expertise in organizational transformation with MWW's robust international public relations network. This integration aims to produce a powerhouse agency that prioritizes both client excellence and innovative service offerings.

Michael Kempner, the founder and CEO of MikeWorldWide, expressed the vision behind these changes. He stated, “When we partnered with HudsonLake, we set out to build an agency model designed for where reputation is going—built from the inside out. Quinton's strategic clarity and leadership have been vital to our success.”

Crenshaw echoed these sentiments, highlighting the unique position the firm occupies at this pivotal moment. He commented, “Over the past 25 years, our team has built deep, trusted partnerships with clients facing critical organizational challenges. By combining our expertise with MWW’s reach, we are opening extraordinary opportunities for our clients and our people.”

Cerda and Garman’s roles will be integral as they drive HudsonLake's core advisory practices through a high-touch model that emphasizes client engagement, impactful initiatives, and integration across MWW’s global activities. They are poised to support the firm’s growth strategy, ensuring that HudsonLake remains at the forefront of industry innovations and client needs.

Engeset’s leadership over labor communications reflects a growing recognition that workforce dynamics play a crucial role in shaping corporate reputations today. He looks forward to leveraging the firm’s specialized capabilities on a broader global stage, stating, “I am thrilled to expand our labor communications practice, providing clients with the strategic insights they need in today's changing business landscape.”

These leadership appointments signal a seamless evolution in HudsonLake's organizational structure, preserving consistent account management while enhancing client access to a full suite of public relations, digital strategies, and comprehensive solutions designed to bolster corporate reputation.

In addition to their promotional announcements, HudsonLake continues to build its reputation in the Dallas-Fort Worth market, where it has engaged with prominent clients including Toyota, 7-Eleven, and American Airlines. The firm’s commitment to excellence has earned it acclaim from various industry organizations, making it a notable player in the field of strategic communications.

With a well-rounded team at the helm, HudsonLake is set to navigate its integration with MikeWorldWide successfully, aiming to not only meet but exceed client expectations in the fast-evolving communications landscape. As they continue to innovate and adapt, the firm is well-equipped to tackle the complexities inherent in today’s corporate environment, delivering impactful results for all stakeholders involved.