#United States #Duluth Trading #Mount Horeb #WD-40 Brand #Workwear Apparel

Duluth Trading and WD-40 Collaborate: A Limited-Edition Apparel Collection

In an exciting move highlighting the spirit of innovation and practicality, Duluth Trading Co., a prominent name in workwear for both men and women, has announced a brand new collaboration with the iconic WD-40 Brand. This partnership unveils a unique collection consisting of 10 limited-edition pieces designed for those who believe in getting the job done right.

Celebrating Practical Problem-Solving

Duluth Trading has built a reputation for producing hardwearing apparel and accessories, making the collaboration with WD-40, a brand synonymous with resourcefulness and effective solutions, a perfect match. With the blue and yellow can of WD-40 as its inspiration, the collection draws from decades of craftsmanship known for aiding do-it-yourselfers and professionals alike.

“It’s not just about the products; it’s about creating a shared mindset,” said Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading. He emphasized the long-standing trust both brands hold among their audiences and stressed the importance of practical problem-solving—something that defines both companies.

Collection Highlights

This limited-edition apparel line features:

• - Men’s Buck Naked Boxer Briefs ($24.95): Engineered for comfort, these briefs come adorned with designs inspired by the tools and uses for WD-40.
• - Men’s Graphic T-Shirt ($29.95): Available in two designs, one featuring a co-branded logo and the other cheekily stating, “Elbow Grease Only Gets You So Far.”
• - Heritage Relaxed Fit Beer Pocket Hoodie ($59.95): A fan favorite, this hoodie now proudly sports the oversized WD-40 logo and is perfect for your favorite WD-40 product.
• - Holiday Pom Beanie ($19.95): A stylish knit beanie featuring the colors and logo of WD-40.
• - Souped-Up® Fleece Robe ($94.95): Stay cozy and functional with a robe designed for comfort and equipped with utility-inspired pockets.
• - Can Commander ($14.95): An insulated can carrier that seamlessly blends style with function.
• - Fire Hose Tool Line Riggers Bag ($59.95): Built from rugged Fire Hose® material, this bag is versatile enough for job sites or home workshops.
• - Fan Gear Fire Hose Classic Ball Cap ($29.95): A classic cap featuring brand emphasis on functionality and design.
• - WD-40 Precision Pen ($5.95): Designed for precision, this compact product is perfect for easy application.

A Timeless Legacy

The history of WD-40 spans back to 1953, when the product was first introduced to help solve a myriad of problems, from lubricating tools to protecting metals from rust and corrosion. This collection celebrates more than just function; it embodies the spirit of those who are dedicated to fixing and innovating with their own hands.

Dusan Racic, Director of Global Innovation at WD-40 Company, shared his excitement for the partnership, highlighting that both brands are rooted in the values of innovation and hard work.

Available Now

The Duluth Trading x WD-40 limited-edition collection is currently available for enthusiasts at Duluth Trading's website and in over 60 retail locations across the nation. Supplies are limited, showcasing the exclusive nature of the designs and the collaboration itself. For those who recognize the value of practical, reliable products that come with the backing of two reputable brands, this collection is a must-check-out.

With this collaboration, Duluth Trading and WD-40 not only honor their legacy but also reinforce their commitment to offering products that stand up to the toughest challenges, making everyday tasks easier and more enjoyable.