#Japan #Tokyo #AtHome #Smart Application #Hinata Guarantee

At Home Partners with Hinata Guarantee for Smart Application Expansion

In November 2025, At Home Co., Ltd., based in Ota, Tokyo, announced a new collaboration with Hinata Guarantee Co., Ltd., headquartered in Miyazaki City. This partnership aims to enrich the "Smart Application" online rental system that allows users to apply for rental properties over the internet. With this latest addition, At Home has now partnered with 58 different rent guarantee companies by the end of November 2025.

This expansion illustrates At Home's commitment to enhancing the experience for consumers seeking housing and promoting greater efficiency and digital transformation in the real estate sector. The implementation of Smart Application allows applicants to submit their necessary information, such as name, address, employment details, and emergency contacts, directly to the rent guarantee companies quickly and securely. This process simplifies the previous burdensome method of submitting handwritten rental application forms via fax or post, which often led to various complications.

New Partnerships and Services Offered

The new integration with Hinata Guarantee aligns with At Home's larger strategy to streamline operations and improve the user experience in rental applications. Through Smart Application, the lead time from application to rental screening is significantly shortened, addressing both consumer needs and operational challenges faced by real estate agents. The utilization of digital systems will not only alleviate the workload on property managers due to reduced paperwork but will also help lower costs associated with postal services, which have only increased recently.

According to a survey conducted by At Home in April 2024, after the legal obligation for indicating maximum amounts for joint guarantors was implemented in April 2020, the use of rent guarantee companies rose dramatically. It was reported that nearly 70% of real estate transactions involved the use of these services, emphasizing the growing significance of partnerships like that of Hinata Guarantee and At Home.

The Smart Application System: A Revolutionary Change

The Smart Application system revolutionizes the rental process by transforming how applicants interact with potential property managers. Instead of engaging in tedious communications through fax or mail, the system equips users to complete applications online effortlessly. Collaborations with various entities, such as rent guarantee companies and utility service providers, facilitate a seamless transition from application to leasing.

Real estate agencies adopting this digital solution have reported increased efficiency in managing application reception and data management. These positive changes signify a broader trend in the industry towards automation and digital convenience, which enhances overall service delivery.

Supporting the Future of Real Estate

Looking ahead, At Home is committed to furthering the benefits of technology in real estate operations. The company aims to support over 62,000 franchisees across Japan in boosting productivity and streamlining processes through innovative products and services.

The Smart Solution initiative by At Home is a key step in this direction, leveraging advanced technology to optimize real estate operations and allowing companies to focus on core customer engagement activities more effectively. As they continue to shape the industry, At Home remains dedicated to enhancing the vibrancy and digital transformation of the Japanese real estate market.

With ongoing efforts to expand partnerships and adapt to the changing needs of consumers, At Home is set to redefine the rental application landscape for both property seekers and real estate professionals alike.