Exciting New Dessert Choux Brand Launches at Tokyo Station for Valentine's Day
Tokyo proudly welcomes a new contender in the dessert market, Dessert Choux, a pop-up sensation from the renowned Beard Papa brand. From January 31 to February 15, 2026, you will find this exclusive pop-up at the Tokyo Gift Palette, Weekly Palette, making it a must-see destination for sugar enthusiasts during the Valentine’s season. Celebrating the love-filled spirit of February, Dessert Choux offers a delectable lineup of cream puffs that elevate this classic dessert to gourmet levels.
Dessert Choux is not just a shop; it's a culinary experience redefined. The name itself, 'Dessert,' signifies the sweet conclusion to a French meal, embodying the brand's ambition to transform a casual treat into a dessert worthy of any occasion. This innovative approach inspires creators to design cream puffs that are irresistibly delicious, ensuring that each bite distracts you from daily life, bringing a spark of joy to your routine. The mission is clear: to make you utterly captivated by these elegant cream puffs.
One of the stars of the show is the Pave de Choux Chocolat, a winter-exclusive pastry that combines rich flavors and textures. Priced at ¥960 for a pack of four and ¥1,680 for seven (all prices include tax), this delightful dessert features a shell made from fluffy choux pastry adorned with caramel and sliced almonds, creating a delightful crunch. The exterior is elegantly half-dipped in premium couverture chocolate, while sea salt harvested from the Camargue region enhances the flavor profile of the sumptuous handmade caramel. This exquisite fusion of salted caramel with the bittersweet chocolate offers a unique tasting experience that promises to delight the palate.
In addition to the Pave de Choux Chocolat, Dessert Choux presents a variety of enticing options:
Each item is crafted to deliver a moment of luxurious indulgence, expertly designed to evoke feelings of warmth and happiness.
Dessert Choux is a limited-time opportunity, located at Tokyo Station's gift hub from January 31 to February 15, opening between 9:30 AM to 8:30 PM on weekdays and 9:00 AM to 8:30 PM on weekends, and closing early on the final day at 6:00 PM. Don’t miss the chance to experience these masterfully crafted cream puffs that promise not just flavor, but a slice of artful dessert experience.
Behind Dessert Choux stands DAY TO LIFE, the parent company known for its leading brand, Beard Papa. They are committed to enhancing life through gourmet desserts, aiming to share joy with every product they offer. Striving continuously for innovation, DAY TO LIFE seeks to explore new avenues in the beloved cream puff domain while staying true to the core values of quality and flavor that customers have come to expect.
With each carefully crafted treat, Dessert Choux invites everyone to rediscover the essence of pleasure in simplicity, ensuring that the love for these sweets continues to thrive in a modern context.
Explore the delightful world of Dessert Choux and discover why you too might become 'Choux crazy!' This Valentine's Day, indulge in a creamy encounter that goes beyond mere dessert — it’s a celebration of taste and creativity at the heart of Tokyo.
A New Culinary Adventure
Dessert Choux is not just a shop; it's a culinary experience redefined. The name itself, 'Dessert,' signifies the sweet conclusion to a French meal, embodying the brand's ambition to transform a casual treat into a dessert worthy of any occasion. This innovative approach inspires creators to design cream puffs that are irresistibly delicious, ensuring that each bite distracts you from daily life, bringing a spark of joy to your routine. The mission is clear: to make you utterly captivated by these elegant cream puffs.
Seasonal Highlight: Pave de Choux Chocolat
One of the stars of the show is the Pave de Choux Chocolat, a winter-exclusive pastry that combines rich flavors and textures. Priced at ¥960 for a pack of four and ¥1,680 for seven (all prices include tax), this delightful dessert features a shell made from fluffy choux pastry adorned with caramel and sliced almonds, creating a delightful crunch. The exterior is elegantly half-dipped in premium couverture chocolate, while sea salt harvested from the Camargue region enhances the flavor profile of the sumptuous handmade caramel. This exquisite fusion of salted caramel with the bittersweet chocolate offers a unique tasting experience that promises to delight the palate.
Other Enticing Offerings
In addition to the Pave de Choux Chocolat, Dessert Choux presents a variety of enticing options:
- - Choux Mocchi: Featuring a soft cookie shell topped with crushed nuts, this choux offers a chewy texture complemented by a rich, smooth gianduja filling. Priced at ¥855 for three, ¥1,680 for six, and ¥2,520 for nine, it’s described as a 'dessert-sized palmful of pleasure.'
- - Pave de Choux: Using the same fine sea salt from Camargue, these bites involve a similar recipe to the chocolat version but showcase its own unique flavor combinations. They are available in various packages: ¥890 for five, ¥1,480 for eight, and ¥2,960 for 16.
- - Mou Mou Choux: A whimsical name which means 'soft' in French, this delicacy encases rich milk-flavored cream in a fluffy choux pastry, available for ¥1,170 for three.
Each item is crafted to deliver a moment of luxurious indulgence, expertly designed to evoke feelings of warmth and happiness.
Pop-Up Store Details
Dessert Choux is a limited-time opportunity, located at Tokyo Station's gift hub from January 31 to February 15, opening between 9:30 AM to 8:30 PM on weekdays and 9:00 AM to 8:30 PM on weekends, and closing early on the final day at 6:00 PM. Don’t miss the chance to experience these masterfully crafted cream puffs that promise not just flavor, but a slice of artful dessert experience.
Brand Vision
Behind Dessert Choux stands DAY TO LIFE, the parent company known for its leading brand, Beard Papa. They are committed to enhancing life through gourmet desserts, aiming to share joy with every product they offer. Striving continuously for innovation, DAY TO LIFE seeks to explore new avenues in the beloved cream puff domain while staying true to the core values of quality and flavor that customers have come to expect.
With each carefully crafted treat, Dessert Choux invites everyone to rediscover the essence of pleasure in simplicity, ensuring that the love for these sweets continues to thrive in a modern context.
Explore the delightful world of Dessert Choux and discover why you too might become 'Choux crazy!' This Valentine's Day, indulge in a creamy encounter that goes beyond mere dessert — it’s a celebration of taste and creativity at the heart of Tokyo.
Topics Consumer Products & Retail）
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