Nakayama Kinnikun Takes on Sensitivity Awareness with Chill Tests Campaign Launch
In an exciting initiative, popular comedian Nakayama Kinnikun has taken on the role of 'Shumitect Sensitivity Challenger.' This collaboration launches on July 25, coinciding with 'Tooth Sensitivity Day.'
Shumitect, the leading toothpaste brand in Japan for ten consecutive years, organized this campaign to raise awareness about tooth sensitivity, a condition that affects many but often goes unaddressed. The concept of 'Chill Test' cleverly merges the feeling of discomfort experienced while eating cold foods with a memorable and engaging challenge for participants.
Tooth sensitivity can cause sharp pain when exposed to cold substances, stemming from exposed dentinal tubules that transmit external stimuli to the tooth nerves. Alarmingly, approximately 60% of people in Japan report experiencing symptoms of sensitivity, yet only about 15% actively engage in preventive care. This discrepancy indicates a serious need for greater public awareness and proactive measures.
To bring this issue to the forefront, Nakayama Kinnikun, who is beloved for his comedic talent and engaging personality, has been selected as the campaign ambassador. His unique approach to fitness and health resonates with audiences across generations, making him an ideal representative to advocate for preventive care against tooth sensitivity. Notably, his catchy name 'Nakayama Kinnikun' aligns perfectly with the cold sensation of tooth sensitivity, further enhancing his appeal as a brand ambassador.
The 'Chill Tests Campaign,' which runs from July 25 to August 4, will reward participants with a chance to win original design QUO Card Pay prizes. Every day, 500 lucky winners will be drawn to receive these prizes, encouraging people to take part in the 'Chill Tests' experience through exclusive content featuring Kinnikun.
Campaign 1: Limited to 'Tooth Sensitivity Day'
Campaign 2: Follow & Repost
In addition to the exciting prize draws, Kinnikun will star in a series of original web movies that humorously tackle the topic of tooth sensitivity by facing off against cold treats like shaved ice. These quirky videos will be released progressively on the official Shumitect social media channels starting July 25.
As we approach the warm summer months, this campaign serves as a timely reminder of the importance of tooth sensitivity awareness and encourages everyone to participate in the 'Chill Tests.' For more information on the Shumitect brand and the latest updates on the campaign, check out the following links:
Originating from Fukuoka Prefecture, born September 17, 1978, Nakayama Kinnikun debuted in 2000 after training at the Yoshimoto Creative Agency. He gained prominence not only for his comedic performances but also for his dedication to fitness, highlighted by his time studying muscle health in Los Angeles between 2006 and 2011. Recently, he has shifted focus to online fitness and educational content, building a strong presence on platforms like YouTube.
Shumitect aims to 'liberate all lives from tooth sensitivity,' promoting a daily life free from pain or anxiety associated with sensitivity symptoms. With a product line developed on years of scientific research, Shumitect provides solutions not only for sensitivity but also for preventing periodontal diseases. Their commitment to evolving the oral healthcare landscape ensures they remain at the forefront of consumer needs, supporting a positive, healthy lifestyle for everyone.
For more information about Shumitect and their innovative oral health products, visit: Shumitect Brand Website.
Shumitect, the leading toothpaste brand in Japan for ten consecutive years, organized this campaign to raise awareness about tooth sensitivity, a condition that affects many but often goes unaddressed. The concept of 'Chill Test' cleverly merges the feeling of discomfort experienced while eating cold foods with a memorable and engaging challenge for participants.
Tooth sensitivity can cause sharp pain when exposed to cold substances, stemming from exposed dentinal tubules that transmit external stimuli to the tooth nerves. Alarmingly, approximately 60% of people in Japan report experiencing symptoms of sensitivity, yet only about 15% actively engage in preventive care. This discrepancy indicates a serious need for greater public awareness and proactive measures.
To bring this issue to the forefront, Nakayama Kinnikun, who is beloved for his comedic talent and engaging personality, has been selected as the campaign ambassador. His unique approach to fitness and health resonates with audiences across generations, making him an ideal representative to advocate for preventive care against tooth sensitivity. Notably, his catchy name 'Nakayama Kinnikun' aligns perfectly with the cold sensation of tooth sensitivity, further enhancing his appeal as a brand ambassador.
Campaign Details
The 'Chill Tests Campaign,' which runs from July 25 to August 4, will reward participants with a chance to win original design QUO Card Pay prizes. Every day, 500 lucky winners will be drawn to receive these prizes, encouraging people to take part in the 'Chill Tests' experience through exclusive content featuring Kinnikun.
Participation Steps:
Campaign 1: Limited to 'Tooth Sensitivity Day'
- - Duration: July 25, 2026, until 23:59
- - How to Enter: 1. Follow the official Shumitect account on X (@ShumitectJapan) 2. Repost the official campaign post on July 25, selecting the appropriate response 3. Winners will receive a direct message immediately
- - Prizes: 100 QUO Card Pay worth 10,000 yen each
Campaign 2: Follow & Repost
- - Duration: July 26 – August 4, 2026, until 23:59
- - How to Enter: 1. Follow Shumitect on X (@ShumitectJapan) 2. Daily engagement by reposting campaign posts during the period 3. Winners will also receive direct messages
- - Prizes: 400 QUO Card Pay worth 1,000 yen each
In addition to the exciting prize draws, Kinnikun will star in a series of original web movies that humorously tackle the topic of tooth sensitivity by facing off against cold treats like shaved ice. These quirky videos will be released progressively on the official Shumitect social media channels starting July 25.
As we approach the warm summer months, this campaign serves as a timely reminder of the importance of tooth sensitivity awareness and encourages everyone to participate in the 'Chill Tests.' For more information on the Shumitect brand and the latest updates on the campaign, check out the following links:
Profile of Nakayama Kinnikun
Originating from Fukuoka Prefecture, born September 17, 1978, Nakayama Kinnikun debuted in 2000 after training at the Yoshimoto Creative Agency. He gained prominence not only for his comedic performances but also for his dedication to fitness, highlighted by his time studying muscle health in Los Angeles between 2006 and 2011. Recently, he has shifted focus to online fitness and educational content, building a strong presence on platforms like YouTube.
About Shumitect
Shumitect aims to 'liberate all lives from tooth sensitivity,' promoting a daily life free from pain or anxiety associated with sensitivity symptoms. With a product line developed on years of scientific research, Shumitect provides solutions not only for sensitivity but also for preventing periodontal diseases. Their commitment to evolving the oral healthcare landscape ensures they remain at the forefront of consumer needs, supporting a positive, healthy lifestyle for everyone.
For more information about Shumitect and their innovative oral health products, visit: Shumitect Brand Website.
Topics Consumer Products & Retail）
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