#Japan #Tokyo #K-Beauty #Medical Tourism #TripDoc

TripDoc's Successful Start in Japan

In a remarkable display of growth, the Korean medical tourism platform, TripDoc, has surpassed 10,000 downloads of its Japan-specific application just three weeks after its launch. This impressive feat comes as the company gears up to promote its services aggressively in the Japanese market, traditionally known for its conservativeness regarding medical tourism.

On January 19, TripDoc will kick off its ambitious campaign titled “Winter's Secret Beauty Activities,” which encourages potential customers to enhance their beauty discreetly during the winter months. The campaign has been strategically designed to meet the unique beauty needs of Japanese women, particularly during a season where skincare and aesthetic procedures are in high demand.

Major Updates and Features

Prior to the campaign's kickoff, TripDoc has undertaken significant updates to its app aimed at improving user experience. The platform has revamped its user interface and experience (UI/UX) to ensure that Japanese users can intuitively navigate through hospital searches. Additionally, TripDoc has enhanced its AI-based recommendation system, allowing for personalized treatment suggestions that align closely with individual skincare concerns, setting the stage for a more tailored customer experience.

Campaign Highlights

The main attractions of the “Winter's Secret Beauty Activities” campaign will include three unique proposals:
1. Season of the “Eraser”: A focus on eliminating spots and freckles, taking advantage of the lower UV radiation in winter.
2. Secret Diet Under Layers: A playful approach to body confidence, featuring slimming treatments that can be hidden under winter clothing.
3. Dramatic Transformations Behind Masks: A campaign tailored for the winter season, where wearing masks has become normal, offering contouring and other cosmetic corrections.

The campaign aims to tackle the beauty needs of Japanese women effectively by providing a range of curated treatments that resonate with their preferences.

Special Promotions

During the campaign, TripDoc will offer enticing promotions called the “Double Event.” This is designed to reduce psychological barriers for customers considering using the app:

• - To celebrate the New Year in 2026, TripDoc will provide essential data roaming benefits for traveling to Korea. The first 2,026 users who complete a hospital consultation via the TripDoc app will receive a 3-day eSIM voucher (offering 1GB per day) for free, encouraging engagement without the need for immediate commitment.
• - For those who decide to move forward and book a treatment, the first 500 customers who complete their reservation will receive an additional 50,000 won gift voucher, further incentivizing customers to convert their consultations into actual bookings.

Acknowledging Market Potential

A spokesperson for TripDoc noted, “Reaching 10,000 downloads in only three weeks affirms the explosive latent demand for K-beauty medical services within Japan. With this campaign, we aim to provide tangible benefits across all customer experiences, from consultation to booking, and anticipate a positive response from Japanese customers that will invigorate the platform.”

As TripDoc continues to advance its presence in Japan, the upcoming winter campaign serves as a pivotal moment, potentially influencing the trajectory of medical tourism and beauty enhancements in the region.