Experience Parisian Culture at PSG's Pop-Up Event in Tokyo

Paris Saint-Germain's Pop-Up Experience in Tokyo

Paris Saint-Germain (PSG), the globally renowned football club, is set to bring an exciting experience to Tokyo this coming Golden Week, held from May 2 to May 5, 2026. Titled "ICI C’EST PARIS LA MAISON," this immersive pop-up space will be located at MEDIA DEPARTMENT TOKYO in Shibuya, offering attendees a blend of sports, culture, and the vibrant Parisian lifestyle. This event has previously captivated audiences in Los Angeles, Doha, and London, and now it arrives in Japan, connecting the creative essences of Paris and Tokyo.

A Unique Space

The event is designed to seamlessly merge Parisian elegance with Japanese aesthetics. Spread across three floors, each level of the pop-up will offer distinctive experiences that highlight this fusion. The modern design incorporates warm materials and minimalist architecture, creating a welcoming atmosphere. Additionally, exclusive programs inspired by Japanese culture are planned for this Tokyo edition, providing visitors with unique and memorable content.

Event Details

- Dates: May 2 - May 5, 2026
- Location: 19-3 Udagawacho, Shibuya, Tokyo
- Hours: 11:00 AM - 9:00 PM
- Admission: Free (some activities may require prior reservation and have capacity limits)
- Website: PSG Tokyo Event

First Floor: Dynamic Experiences

The first floor will focus on themes of "Movement" and "Play" with an engaging space dedicated to dynamic experiences. The "Playground" area will feature interactive activities like one-on-one football cages and gaming consoles, along with an F1 simulator. For those looking to nurture their mind and body, a "Training Room" will host yoga sessions, fitness activities, and sound baths. Furthermore, the floor will feature innovation sessions from PSG Labs and a variety of events open to general participation.

Second Floor: Dining and Creativity

The second floor will embody Parisian lifestyle infused with PSG's creativity. Visitors can indulge in French culinary delights at the "Ici C’est Paris Café," which collaborates with renowned coffee roasters like "La Brûlerie de Belleville" and "Maison Kayser," both of which are present in Japan as well. The evening will come alive with DJs and interactive events, offering different content on different days. A concept store called "La Maison" will showcase a limited collection featuring collaborations from both French and Japanese talents, including brands like BEY, NAKAKI PANTZ, and Needles. Additionally, a customization space by Atelier La Pieuvre will allow guests to create their own special items. Lastly, the "Focus Studio" will provide immersive experiences with recovery and balance technologies used by PSG athletes, alongside a display of the club's six prestigious trophies, creating exciting photo opportunities.

Third Floor: Elevated Dining

The third floor will elevate the experience with a restaurant centered on the fusion of French and Japanese culinary cultures. Featuring a residency by the traditional Parisian bistro "Bistro Paul Bert," this floor promises an unforgettable dining experience, completed with collaborations with renowned Japanese chefs. A lounge area and a sake bar will also be available, ensuring a sensory feast for all visitors.

PSG's Growth Beyond Sports

PSG continues to thrive as a brand that transcends the realm of sports, bridging fashion, music, art, and gastronomy. This project represents the club's commitment to engage with cultural dialogues in each city, embodying the spirit of "Parisian DNA".

Comment from Fabien Allegre

Fabien Allegre, PSG's Chief Brand Officer, emphasizes the importance of Japan as a key market for international expansion. With over a decade of building strong relationships through boutiques and PSG Academy locations, Allegre notes the shared values of creativity and aesthetics between Paris and Tokyo. This project creates a space for these energies to intersect, enhancing the bond with Japanese fans while offering experiences that exceed the traditional realm of sports.