#Japan #Jack Russell #Shinjuku, Tokyo #POCHI #Shiba Inu

Exciting New Commercial from POCHI

The renowned premium dog food brand POCHI, operated by Marketing Partner Co., Ltd., has unveiled captivating new video advertisements for its dog food series, "POCHI The Dog Food," effective September 25, 2025. This advertisement highlights the uniqueness of their products tailored to suit the personalities of dogs, offering daily topping options for their everyday kibble.

The campaign includes two main videos accentuating the series "POCHI The Dog Food" and the "POCHI Aging Care Senior" line designed for dogs aged three and older. Both ads combine humor with a compelling narrative to underline the palatability and nutritional balance that POCHI is celebrated for.

Video Overview

(1) Jack and the Boy: "POCHI The Dog Food"

• - Duration: Long version = 30 seconds, Short version = 15 seconds
• - Release Date: September 25, 2025
• - Key Storyline: The narrative invites viewers into a charming exchange between a boy, Dai-chan, and his dog, Jack. Jack is yearning for his favorite food, and Dai-chan pleads with his parents on Jack's behalf. Don’t miss Jack’s adorable expressions as the story unfolds!

(2) Shiba Inu Joy: "POCHI Aging Care Senior"

• - Duration: Long version = 30 seconds, Short version = 15 seconds
• - Release Date: September 25, 2025
• - Core Storyline: This segment showcases 9-year-old Hanako, a spirited Shiba Inu, and her owner, a 48-year-old who finds it challenging to keep up during their joyful walks. The advertisement humorously poses the question: what is the secret behind Hanako's youthful vitality?

Detailed Video Insights

(1) "POCHI The Dog Food" Segment

The dialogue illuminates the charming negotiations:

• - Dai-chan mentions, "Jack has a favor to ask."
• - Jack subtly communicates through Dai-chan, pleading, "Please include POCHI in our meals."
• - Parents react amusingly, questioning, "Is that what Jack is saying?"
• - Dai-chan assures them, "It's a sincere plea via me. He absolutely wants it!"

The ad effectively highlights that POCHI stands out not just for being a staple but for its exceptional quality.

(2) "POCHI Aging Care Senior" Segment

• - The scene opens with the owner exclaiming, "Wait a minute! Stop!"
• - Observing Hanako’s vitality, they reflect, "You seem forever young!" while humorously transitioning to mealtime.
• - Hanako captures hearts with her charming yawn, emphasizing the product's low phosphorus and low fat features combined with 11 health-enhancing components—designed to help aging dogs retain their youthful charm.

Behind the Scenes

(1) Jack's Performance

The standout performance by JUJU-kun, the Jack Russell Terrier cast as Jack, was exceptional. His natural instincts truly shone through during the shooting; though some of his endearing actions didn’t make it to the final cut, they added a layer of joy to the production.

(2) Hanako's Charm

Natsuna-chan, the 7-year-old Shiba Inu portrayed as Hanako, was notably calm and effortlessly delivered a heartwarming performance, leaving a lasting impression on both the crew and viewers with her relaxed demeanor.

Commitment to Quality

100% Fresh Meat for POCHI The Dog Food

"POCHI The Dog Food" is available in three delightful flavors: Wild Salmon, Three Poultry Varieties, and Lamb. Each variant proudly contains 100% fresh meat, eliminating meat meals entirely. This ingredient integrity resonates with many dogs and dog owners who select POCHI for both taste and nutrition. Discover more about POCHI The Dog Food series here.

Senior Health Redefined

The "POCHI Aging Care Senior" line stands out by catering to dogs from age three, featuring a blend of an impressive 11 health support elements—crafted for proactive care to thwart health trouble before it arises, while maintaining a low phosphorus, fresh meat formulation. Learn more about the Aging Care series here.

POCHI’s Philosophy

Since its inception in 1998, POCHI aspired to enhance the well-being of dogs. With an extensive catalog of carefully selected pet products transitioning into an exclusive e-commerce platform, POCHI emphasizes product integrity, supported by meticulous detail in advertising. Their culture, established from the beginning, prioritizes transparency surrounding nutrition, ingredient origin, and proper feeding practices.

In recent years, POCHI has expanded its offerings to include original nutritional meals aimed at enhancing the mealtime experience for dogs. Their continued innovation exemplifies their commitment to remaining at the forefront of pet nutrition. Each product reflects a dedication to what truly matters: the genuine happiness and longevity of our beloved dogs.

For further details or to browse their product offerings, visit the official website for POCHI Premium Dog Food here.