Aura and Life360 Join Forces for Enhanced Family Safety in the Digital Age

Aura and Life360 Strategic Partnership

In an age where online safety is more essential than ever, Aura has announced a significant partnership with Life360, a leader in family connection and safety technologies. This collaboration, revealed on May 12, 2025, marks a pivotal move in the ongoing quest to protect families, both online and offline.

Investment and Goals

Life360 will be investing $25 million in Aura, allowing the two organizations to join forces under a commercial agreement aimed at optimizing their go-to-market strategies. This partnership is not just a simple financial investment; it's about leveraging each company's strengths to deliver a comprehensive safety solution to families everywhere.

Aura, known for its advanced AI-powered online safety solutions, will have the exclusive rights to sell Life360’s services as a bundled offering through its extensive Employee Benefits channel. This is an unparalleled opportunity for Aura to extend its reach, marketing directly to Life360’s substantial customer base, which is comprised of millions of families invested in their safety.

Shared Vision of Safety

Both companies share a common mission: to ensure families are secure. Hari Ravichandran, founder and CEO of Aura, emphasized this shared vision, stating, "Aura and Life360 have the shared mission to help keep families safe in both the online world and the real world." This perspective forms the basis for their collaborative efforts, integrating their respective strengths to benefit their users fully.

Chris Hulls, CEO of Life360, echoed these sentiments by expressing enthusiasm about the partnership. He stated, "We are excited by the opportunity to reach new members through Aura‘s established employee benefits channel, expanding access to Life360's safety and connection services." This collaboration not only enhances each organization’s offerings but also provides a new avenue for expanding their services in meaningful ways.

About Aura

Aura is rapidly becoming a forefront figure in online safety, catering to individuals and families with tailored solutions. The company prides itself on its capacity to safeguard users, particularly children and the elderly, from various digital threats. From real-time threat detection to proactive scam alerts, Aura equips families with necessary tools to thrive in today's digital landscape.

With features aimed at combating cyberbullying, protecting children from online predators, and addressing tech-driven mental health issues, Aura helps families navigate and enjoy the digital world safely and confidently. Find out more information at aura.com

About Life360

Life360 operates on the principle of enhancing family connection and safety through technology. With services that span location sharing, crash detection, and safe driver reports, Life360 ensures that users can maintain a close connection with their loved ones across various spheres of everyday life. As of the beginning of 2025, Life360 boasts approximately 79.6 million monthly active users across 170 countries, further testament to its growing influence in family safety technology.

This partnership with Aura marks a pivotal moment in the trajectory of both companies as they work towards a common goal, driving innovation and ensuring peace of mind for families everywhere.

As they move forward, both Aura and Life360 are set to redefine what it means to feel secure, blending online safety with the essence of real-world connections. With their combined efforts, they hope to lead the charge in creating environments where families can flourish without fear — both online and offline.