#United States #Arkansas #L'Oréal #Maybelline #North Little Rock

L'Oréal Celebrates 50 Years in North Little Rock

On May 28, 2025, L'Oréal Groupe marked the remarkable occasion of the 50th anniversary of its flagship makeup manufacturing facility in North Little Rock, Arkansas. This event signifies not only a milestone for the beauty giant but also highlights its enduring legacy and commitment to American manufacturing.

Originally established in 1975, the North Little Rock site was the birthplace of Maybelline New York, which has risen to become the leading cosmetics brand worldwide. L'Oréal's North Little Rock facility specializes in producing mascara and liquid makeup products, playing a pivotal role in the expansive portfolio of L'Oréal's consumer products.

In the past five decades, this facility has witnessed substantial growth, doubling its size through major expansions, including the recent addition of a state-of-the-art distribution center. With over 450 skilled employees, it now stands as the highest volume color cosmetics manufacturing facility in L'Oréal's global network, contributing significantly to the overwhelming demand for cosmetics across the U.S. market. In fact, an astounding half of all mascaras sold in the country are manufactured here.

David Greenberg, CEO of L'Oréal USA, articulated the importance of this anniversary, stating, "Our golden anniversary in North Little Rock reflects our enduring legacy in Arkansas and continued investment in the U.S. L'Oréal has a unique way of embedding ourselves into the community, creating lasting impact and meaningful jobs. We look forward to the bright future of growth and excellence in meeting the evolving needs of American beauty consumers."

The celebration was attended by notable politicians and community leaders, including Governor Sarah Huckabee Sanders and several state senators. During the gathering, Governor Huckabee Sanders reminisced about L'Oréal as one of the first international companies to establish a presence in Central Arkansas, paving the way for numerous multinational corporations to follow.

In recent years, L'Oréal has made significant capital investments, exceeding $230 million since 2001, in response to the increasing demand for their innovative color cosmetics. The facility is at the forefront of L'Oréal's strategy to maintain operational excellence and to support not only the needs of American consumers, but also to fulfill the demands of beauty enthusiasts globally.

Pankaj Gupta, Chief Operations Officer for North America, emphasized the facility's critical role in the production of iconic American beauty brands. Today, L'Oréal operates 22 facilities across 16 states in the United States, showcasing its commitment to the market for over 70 years. Their expertise extends beyond the North Little Rock plant, with additional manufacturing units located in Franklin, NJ, Piscataway, NJ, and Florence, KY.

As L'Oréal looks toward the future, the company remains dedicated to sustainable innovation, with the ambition to further enhance its global reach while continuing to support local economies and communities. The impressive legacy of L'Oréal in North Little Rock not only represents 50 years of manufacturing excellence but also exemplifies the lasting impact of a flagship facility in a defining sector of American commerce.

Ultimately, L'Oréal's commitment to keeping roots in Arkansas reflects a broader dedication to the U.S. market as it evolves and grows in concert with the dynamic beauty needs of consumers.