#United States #Los Angeles #back-to-school #That's it. #fiber snacks

Fiber Takes Center Stage as Back-to-School Essential

As summer winds down, many families are gearing up for the back-to-school season, and this year, one nutrient is stealing the spotlight: fiber. Recent discussions highlight the importance of fiber, and snack brand 'That's it.' is at the forefront of this trend. For nearly 15 years, the brand has specialized in fruit-based snacks that deliver real fiber from fruit, helping families bridge the gap in their nutrition.

According to Datassential, fiber is now being recognized as the next health trend. With over 90% of Americans not meeting their daily fiber needs, the demand for products fortified with fiber is soaring. Major snack brands are racing to create new offerings highlighting these added fibers, but 'That's it.' stays true to its roots by promoting the natural fiber found in whole fruits.

A Scalable Solution for Families

That’s it. has introduced a line of back-to-school snacks that include simple, wholesome ingredients packed with fiber from fruit, plant-based proteins, and zero added sugars. This approach not only supports kids' nutritional needs but also gives parents peace of mind during the hectic back-to-school rush.

This year, the company is on track to provide around 350 million servings of fruit, translating into over 1 billion grams of fiber from real fruit. This staggering amount is enough to ensure that 40 million students can meet their recommended daily fiber intake with ease. With fresh school routines and shopping lists to manage, the convenience of having healthy snacks ready to go is invaluable.

Meeting the Latest Dietary Guidelines

The launch of the 2025-2030 Dietary Guidelines for Americans serves as a backdrop for this year's back-to-school nutritional discussions. Despite mixed opinions on other recommended practices, the guidance clearly emphasizes that children should minimize added sugars until they reach age ten, reduce the consumption of 100% fruit juices, and increase fiber intake through whole foods. Notably, That's it. snacks have adhered to these guidelines since 2012.

While some snack companies are resorting to fiber fortification, industry experts recommend sticking with the original source of fiber: whole fruit. Dr. Lior Lewensztain, the founder and CEO of That's it., and a father himself, emphasizes the significance of children getting their fiber from real food formats. He points out, "As a dad packing lunchboxes myself, I want the fiber my kids eat to come from real food, in a format they love and will actually finish."

A Snack for Every Age and Preference

That's it. makes it easy for parents to find fiber-rich snacks suitable for different ages and lifestyles. Their Fiber Fruit Bars come in various sizes, including Fun Size and Mini versions, and offer between 4 and 7g of fiber from fruit per serving. This diversity caters to everyone—from toddlers to busy parents.

After feedback collected from numerous students in the K-12 system and college campuses, products such as Fruit Crunchables and Mini Fruit Bars are now served in schools to over 1 million students nationwide. In addition, That's it. snacks can be found in over 85,000 retail locations, including major stores like Costco, Walmart, and Target.

Highlighted Products for Back-to-School

The product lineup for the back-to-school season includes:

• - Fruitola Fruit Granola: A delicious fruit-based granola made with just four ingredients, providing 12 to 16g of plant-based protein along with 5 to 7g of fiber per serving. Available in flavors like Cinnamon, Strawberry, Banana, and Blueberry.
• - Fruit Crunchables: These crunchy snacks contain only 1 to 2 ingredients and deliver 2 to 3g of fiber per pouch, without preservatives or added sugars. Suitable for kids aged 2 and above.

About 'That's it.'

Founded in 2012, 'That's it.' is dedicated to promoting healthy snacking while making it more accessible and convenient. The brand was a pioneer in the real fruit bar category, currently holding the title of the top fruit bar in America. Today, 'That's it.' offers a diverse range of products, including Organic Fruit Crunchables and Fiber Fruit Bars, all gluten-free and devoid of the top 12 allergens. Each snack comprises six or fewer real ingredients and adheres to strict quality standards by avoiding added sugars and artificial substances.

All products are readily available across various platforms, including major retailers and even during air travel. To explore their range of nutritional snacks, visit www.thatsitfruit.com and follow them on social media for updates and ideas on how to incorporate fiber into your family's diet during the busy school season.