#Japan #Tokyo #yuppa #ICC Summit #Healthy Fast Food

yuppa Showcases Healthy Fast Food at ICC Summit KYOTO 2025

The excitement is building as yuppa, a Tokyo-based startup specializing in healthy fast food, prepares to take part in the prestigious Industry Co-Creation (ICC) Summit KYOTO 2025. Scheduled from September 1 to 4, 2025, this pivotal event will gather over 1,200 participants, including industry leaders and innovators, fostering learning and collaboration.

About yuppa

Founded and run by Jinshi Watanabe, yuppa is committed to providing a health-conscious dining experience that offers a playful twist on fast food. With its core philosophy of “Making Health Fun,” the brand introduces its flagship product, ORIGINAL MAZESOBA, which reinterprets traditional flavors into a modern context. Utilizing high-protein Kyoto-style yuba (tofu skin), yuppa aims to enhance the enjoyment of healthy eating, ensuring that every bite is both satisfying and delicious.

The Food & Drink Awards

One of the highlights of the ICC Summit is the Food & Drink Awards, where 18 companies from across Japan will showcase their innovative culinary creations. Participants can taste and evaluate these dishes, culminating in the selection of award winners. yuppa is eager to present its unique take on healthy fast food to both the judges and the audience, reinforcing the brand’s mission to elevate dietary habits through flavorful options.

The Product: ORIGINAL MAZESOBA

During the event, yuppa will offer participants a sample of its ORIGINAL MAZESOBA. This dish features the classic combination of yuba and wasabi soy sauce, reimagined as a vibrant mazesoba with tea soba noodles. The product emphasizes high protein content and low fat, aligning exceptionally well with current health trends and the needs of those looking to maintain their physique.

A Vision for the Future

In his statement about participating in the ICC Summit, Watanabe expressed immense pride in being part of an event he has admired for years. He emphasized the significance of presenting yuppa’s innovative offerings in Kyoto, a city that has played a pivotal role in the history of yuba for over 1,200 years. However, the yuba industry in Kyoto is facing numerous challenges such as reduced demand and a lack of successors, which Watanabe aims to address through yuppa.

By re-envisioning yuba as a solution to global nutritional deficits and obesity, yuppa is determined to emerge as a leader in the healthy fast food industry, creating new demand and revitalizing the local economy.

The ICC Summit

The ICC Summit, organized by ICC Partners, Inc., is a groundbreaking platform designed for collaborative learning among industry pioneers. With over 500 speakers and a diverse audience, the event promotes deep engagement and exchange of ideas.

Event Details

• - Event Name: Industry Co-Creation (ICC) Summit KYOTO 2025
• - Date: September 1-4, 2025
• - Location: The Westin Kyoto (Main Venue)
• - More Info: ICC Summit KYOTO 2025

As yuppa prepares for this significant event, the company looks forward to not only showcasing its innovations but also contributing to the vibrant culinary landscape of Kyoto and redefining the fast food experience for a healthier future.

About yuppa

yuppa is crafted with a mission to make health enjoyable for busy individuals. The brand stands as a beacon for those striving to incorporate nutritious options into their daily lives without compromising on taste or enjoyment.