Baozun Inc. Announces the Filing of Annual Reports for Fiscal Year 2025

Baozun Inc. Files Annual Reports for FY 2025

June 23, 2026 — Baozun Inc. (Nasdaq: BZUN and HKEX: 9991), a prominent e-commerce solution provider based in China, has successfully filed its annual report on Form 20-F with the U.S. Securities and Exchange Commission (SEC) for the fiscal year ending December 31, 2025. This important document encapsulates the Company's financial performance, corporate governance, and overall strategic direction, providing shareholders and potential investors access to significant data.

The annual report has been made readily available on the Company’s investor relations webpage: Baozun Investor Relations as well as through the SEC’s official site at SEC. Additional to the filing in the U.S., Baozun has published its annual report in Hong Kong, adhering to the listing rules of The Stock Exchange of Hong Kong Limited (HKEX). The report can be accessed on both the investor relations page and HKEX’s site at HKEX News.

Recognizing the shifting demands of stakeholders and the increasing emphasis on sustainability, Baozun has employed new mechanisms for the digital distribution of its annual reports. In alignment with its commitment to ESG (Environmental, Social, and Governance) principles, shareholders and ADS (American Depositary Shares) holders can also request printed copies of the report through the Company's Investor Relations Department.

About Baozun Inc.

Founded in 2007, Baozun Inc. has established itself as a leading player in the brand e-commerce sector, specializing in brand management and digital commerce services. Its operations are structured around three principal business segments: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI). The Company is focused on driving high-quality, sustainable growth by leveraging technology to empower brands and retailers in navigating the complexities of the digital landscape.

With a mission founded on the belief that technology presents paths to future success, Baozun continuously invests in innovative solutions and industry developments. Its portfolio and capabilities are designed to aid brands in enhancing their online presence and operational efficiency, enabling them to meet the modern consumer’s expectations in e-commerce.

For more details on Baozun and its latest initiatives, please visit Baozun Investor Relations. For media inquiries or investor-related questions, Ms. Wendy Sun from Baozun Inc. is available at [email protected].

Conclusion

The filing of Baozun’s annual report for FY 2025 represents a critical component in maintaining transparency and providing stakeholders with the information necessary to make informed decisions. As Baozun continues to innovate and expand its offerings, its commitment to sustainability and excellence remains central to its strategic vision.