#Japan #Tokyo #Spice Smart #PLAYIO #Gaming Research

Strategic Partnership Announcement Between Spice Smart and PLAYIO

In a significant development for the gaming industry, Spice Smart has established a strategic partnership with PLAYIO to enhance research initiatives within the mobile gaming sector. Both companies have signed a Memorandum of Understanding (MOU) focusing on utilizing PLAYIO’s robust user panel for their research endeavors. This partnership aims to bolster research services targeting mobile game developers and improve overall market analysis within the smartphone gaming landscape.

Overview of PLAYIO

PLAYIO stands out as an innovative gaming platform that rewards users with incentives based on gameplay hours and specific in-game actions. The platform boasts over 2.4 million registered members and has amassed approximately 5 million downloads, with more than 13 million game installations made through the PLAYIO network. Currently operational in Japan, Korea, and Taiwan, PLAYIO continues to expand its reach, fueled by a strong community of core gamers and its diverse challenge and event features that engage users and promote growth.

Website: PLAYIO Official

Future Developments in Collaboration

As the partnership unfolds, both Spice Smart and PLAYIO will explore various collaborative opportunities focusing on multiple areas, such as:

• - Research Projects: Drawing insights from PLAYIO’s user panel.
• - Quantitative Research: Undertaking surveys and related statistical analysis.
• - Qualitative Research: Conducting user interviews for deeper insights.
• - User Testing in Mobile Games: Evaluating user experiences through comprehensive testing methods.

Additionally, this collaboration will see integration with Spice Smart’s proprietary B2B solution, LIVEOPSIS. This platform serves as an essential tool for game developers, offering insights and analytics tailored to the gaming industry.

Website: LIVEOPSIS Overview

With the collaboration with PLAYIO, Spice Smart aims to significantly enhance the research services it offers to mobile game developers, simultaneously striving to improve its LIVEOPSIS solution. The focus will remain on detailed market analysis and operational support for game developers, ensuring they are equipped with actionable insights and strategies to thrive in a competitive landscape.

Conversely, PLAYIO seeks to fortify its connections with Japanese gaming firms, enhancing user acquisition strategies that yield high-quality results. This partnership represents a concerted effort from both entities to expand their service offerings and develop a sustainable marketing ecosystem for the gaming sector.

Company Profiles

Spice Smart Inc.

• - CEO: Masumi Kubo
• - Location: 1-11-2 Hiroo, Shibuya, Tokyo, Japan
• - Established: July 2015
• - Business Focus:

1. Research initiatives for mobile game operations in Japan and East Asia.
2. Consulting services for mobile game operations within the region.
3. Mediation for collaboration projects with IP holders in Japan.

• - Website: Spice Smart Corp

PLAYIO Inc.

• - CEO: Ho Jung-hee
• - Location: 4-18-11 Minami Aoyama, Minato, Tokyo, Japan
• - Established: August 22, 2022
• - Website: PLAYIO Official

Contact Information

For inquiries related to this announcement, please reach out to our public relations team at [email protected]. We are happy to assist in Japanese, English, Chinese (Simplified and Traditional), and Korean.