LANEIGE Launches Customizable Lip Sleeping Mask Exclusively on Amazon

LANEIGE Revolutionizes Lip Care with Bespoke Experience

LANEIGE, renowned for its innovative skincare products, is set to elevate lip care to new heights with the introduction of a customizable Lip Sleeping Mask exclusively available on Amazon in the United States. This innovative experience, previously offered only at the LANEIGE flagship store in Seoul, is making its way to U.S. consumers, driven by increasing customer demand for personalized beauty solutions.

The Bespoke Lip Sleeping Mask allows users to tailor their lip treatment by choosing from five enticing scents, including favorites like Sweet Candy and playful options like Blue Cream Soda and Orange. The new Champagne shimmer shade adds an exciting twist, permitting a total of ten unique scent combinations for a totally personalized overnight lip care ritual. Formulated with rich ingredients such as Berry Fruit Complex, Vitamin C, and Coconut Oil, this mask promises to hydrate and smooth lips, ensuring you wake up with soft, supple lips after 12 hours of moisture retention.

The process is user-friendly and engaging. Customers will embark on an interactive digital journey on Amazon, where they can create their custom Lip Sleeping Mask. This involves selecting their two preferred scents, which then come together to form a unique lip treatment in real-time. Once the customization is completed, the mask can be added directly to the shopping cart for an easy checkout process.

Allison Pollack, Vice President of Marketing at LANEIGE U.S., expressed enthusiasm regarding this launch, highlighting its importance in reinforcing LANEIGE's position as a leader in hyper-personalized beauty. She stated, "We believe skincare should be as individual as the people who use it. This bespoke service allows consumers to create something that aligns perfectly with their personal preferences, further solidifying our commitment to innovation in the lip-care category."

This launch comes on the heels of the recent reopening of LANEIGE's global flagship store in Myeongdong, Korea. The store, a beacon of customized beauty solutions, features advanced technology that enhances the overall shopping experience. Customers at the flagship can enjoy bespoke services across categories like skin, complexion, and lips, facilitated by LANEIGE's cutting-edge research and development capabilities. For example, patrons can engage in personalized consultations and even watch robots produce custom foundation matches on demand.

LANEIGE aims to extend these innovative experiences beyond Korea by introducing digital services like the Lip Sleeping Mask customization, making personalized beauty accessible to consumers across the globe. This launch signifies a substantial step in the evolution of LANEIGE's product offerings in the U.S. market, illustrating the brand's dedication to meeting the changing needs of contemporary consumers.

The highly anticipated LANEIGE Bespoke Lip Sleeping Mask will retail for $28 and is officially available on Amazon starting July 16, 2026. Moreover, with plans for even more scents to be introduced in the near future, LANEIGE is committed to continuously expanding its bespoke offerings, ensuring fans have plenty of options to create their ideal lip care regimen.

With a commitment to innovation stemming from its roots since the 1990s, LANEIGE remains at the forefront of skincare research and development. This brand's ability to reinvent how consumers care for their skin, especially during nighttime, demonstrates its leadership position in the beauty industry. By making customizable skincare products available online, LANEIGE transforms the way beauty enthusiasts approach their self-care routines, paving the way for a more personalized skincare journey.