#Mexico #UC Davis #Ensenada #CETYS Universidad #Wine Marketing

Launch of the Wine Marketing Program Mexico 2026

CETYS Universidad, through its Center for Viticulture Studies (CEVIT), in conjunction with UC Davis Continuing and Professional Education, is excited to announce the launch of the Wine Marketing Program Mexico 2026. This innovative program is designed to empower the Mexican wine industry by enhancing strategic leadership, commercial capabilities, and global competitiveness. With this initiative, leaders in the sector will gain access to advanced knowledge and practices that can propel their businesses forward in the increasingly competitive wine market.

Program Overview

Scheduled to take place from May 28 to June 3, 2026, the program offers an intense week of learning delivered in a hybrid format. Participants will experience a blend of online sessions and in-person engagement at CETYS Universidad’s International Campus in Ensenada, known as Mexico's wine hub. The first two days will feature virtual classes, followed by three days of hybrid learning, ensuring that participants can connect and interact both remotely and face-to-face with experts and peers.

Adaptation for Local Market

This initiative adapts the renowned Wine Marketing Program from the University of California, Davis, which has been shaping industry leaders for over thirty years. The Mexico edition integrates local market realities into its curriculum, focusing on applied learning designed to align with best practices in the global wine sector.

Curriculum Highlights

The curriculum encompasses core strategic and operational areas essential for promoting growth and profitability within the wine industry. Key topics include:

• - Regulatory Frameworks and Compliance: Understanding legal and operational requirements for wine commercialisation in Mexico.
• - Market Structure and Sales Strategy: Developing effective go-to-market strategies across domestic and international wines.
• - Market Intelligence: Utilizing data to inform decision-making and anticipate market trends.
• - Financial Strategy: Covering pricing models, cost structures, and margin optimization.
• - Brand Strategy and Positioning: Building strong brands through effective digital marketing and storytelling.
• - Trade Relations and Communications: Strengthening partnerships with media and industry stakeholders.

Target Audience

This program is tailored for professionals within the wine sector who are eager to enhance their strategic perspective and industry impact. Typical participants include:

• - Winery owners and producers
• - Viticulturists and agronomists
• - Importers and exporters
• - Commercial and marketing executives
• - Entrepreneurs and industry consultants
• - Media professionals and influencers
• - Students focusing on enology, viticulture, or related fields

Networking and Real-World Applications

A standout feature of the Wine Marketing Program is its focus on real-world applications and opportunities for strategic networking. Participants will engage directly with industry leaders, gaining insights that can be readily implemented in their organizations. The program is also a vital networking platform, fostering relationships between local and international industry stakeholders, which can lead to exciting new partnerships and collaborations.

Commitment to Advancing Mexican Wine

Through this program, CETYS Universidad and UC Davis reaffirm their commitment to enhance the professionalization and international standing of the Mexican wine industry. By providing leaders with cutting-edge tools and insights, this initiative aims to foster innovation, resilience, and success on a global scale for the Mexican wine sector.

Important Details

• - Dates: May 28 – June 3, 2026
• - Location: Ensenada, Baja California, Mexico
• - Cost: $1500 USD for the full program or $500 USD for individual day modules
• - Certificate: Participants will receive a certificate after completing the five-day program.

For those interested in learning more, further details and enrollment information can be found at CETYS.