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Neumo's Innovative Hybrid Approach to Hearing Preservation

In a groundbreaking initiative, Neumo Co., Ltd., headquartered in Shibuya, Tokyo, has unveiled its revolutionary auditory training application, Kikumore, which integrates hearing aids with brain training for enhanced auditory processing. Detailed within the pages of the specialist magazine, THE EYES, this development not only illustrates the journey of Kikumore's creation but also emphasizes the potential benefits of its hybrid usage alongside traditional hearing aids.

The Concept of Kikumore

Kikumore is designed to harness the brain's natural plasticity, the ability to adapt and change, which remains intact even as we age. By focusing on auditory discrimination training, this app aims to improve users' capacity to discern necessary sounds amidst background noise. Initially targeting individuals with age-related hearing loss and those facing challenges in noisy environments, Kikumore is set to launch its full service by June 2026.
Through collaborative research withKeio University Hospital, the app has been shown to positively impact auditory function, with user testimonials highlighting improvements in communication, such as a reduction in the need to ask for repetitions in conversations and the ability to lower television volume. However, it's important to note that these experiences may vary individually and are not guaranteed for all.

Origins of Kikumore - A Fusion of Music and Neuroscience

The inception of Kikumore rests on CEO Ryusei Wakabayashi's encounter with brain science, which sparked a passion for exploring its uncharted territories. His involvement in global conferences deepened his interest, leading to the development of an auditory skill improvement service, PitchOn, which ultimately laid the groundwork for the idea of enhancing listening through auditory training—paving the way for Neumo's auditory healthcare venture.

The Hybrid Utilization of Hearing Aids and Kikumore

The hearing aid industry is undergoing significant technological advancements, notably with the incorporation of artificial intelligence. However, in contrast to the Western markets, Japan's hearing aid usage rates lag considerably, with numerous barriers, including psychological hurdles and the often transient nature of purchases post-evaluation. Data from Boots Hearingcare's 2024 report suggests that users who adopt hearing aids report a variety of positive changes; 78% feel more comfortable in social situations, 52% find conversations easier, and 39% note improvements in their overall well-being.
Nonetheless, situations requiring effective communication in group discussions or noisy settings can still pose challenges for hearing aid users. The article underscores the potential of Kikumore to act as a complementary resource, enhancing the efficacy of hearing aids. Feedback from users indicates a surprising difference in their perceived hearing capabilities when using both Kikumore and their hearing aids.
Neumo envisions a future where combining hearing aids with auditory training not only provides new customer experiences but also encourages ongoing support for users post-purchase, enriching their hearing aid journey.

Establishing a Communication Channel for Retailers

To realize this hybrid concept, Neumo will launch a consultation window beginning September 15, 2026, targeting hearing aid retailers and manufacturers. The initial agenda includes:

• - Overview materials for Kikumore tailored for stores.
• - White papers reporting on findings related to auditory processing in noisy environments.
• - Informative brochures containing QR codes directing customers to experience pages.

Retailers interested in collaboratively hosting customer seminars, consultations, or joint explorations are encouraged to reach out to Neumo.

Societal Trends Surrounding Senior Hearing

The mobile health market is predicted to grow significantly, estimating a value of $86 billion by 2026 and soaring to $510 billion by 2036, marking a substantial CAGR of 20.1% over the decade (source: Grand View Research's mHealth Market Report). In Japan, a recent study by the Yano Economic Research Institute has indicated that the senior demographic is increasingly focused on enjoying life while maintaining their health and embracing active social participation, including leveraging digital services. Moreover, the Lancet's report identifies hearing loss as a modifiable risk factor for cognitive decline, underscoring the importance of assessing hearing health and considering devices like hearing aids at an earlier stage. Neumo believes that offering the combination of auditory training and hearing aids can significantly enhance the quality of life for seniors aspiring to maintain a proactive lifestyle.

About THE EYES

THE EYES is a specialized magazine by Koryu Publishing, catering to the glass and hearing aid sectors by delivering sales and marketing insights, technical information, and thought leadership from experts. The forthcoming issue on September 15 will spotlight Kikumore's social implications and its potential in hearing healthcare. THE EYES

About Neumo Co., Ltd.

Neumo is a startup committed to advancing human longevity by merging brain science and technology within the brain tech sector. The company aims to develop services focused on learning, cognition, and auditory training, striving for innovative healthcare solutions grounded in scientific evidence. Neumo was founded on August 21, 2017, and operates from Shibuya, Tokyo. Neumo

About Kikumore

Kikumore emphasizes enhancing the brain's listening capabilities rather than just amplifying sound through traditional hearing aids. By training users on their smartphones, Kikumore directly addresses challenges such as difficulty in comprehending spoken words, thus providing a valuable tool for those with hearing aids seeking improved communication quality in their daily lives. Kikumore

Contact Information

For inquiries related to coordination with hearing aid retailers or manufacturers, please reach out to Neumo's consultation window at [email protected]. For general inquiries regarding Neumo or Kikumore, visit our contact page at Kikumore Contact. For media inquiries, please contact: Yushi Shimizu at 090-5330-3356 or [email protected].