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MARLI Timepieces: A Fusion of Movement and Precision

In an exciting development for both watch enthusiasts and fine jewelry lovers, MARLI New York has officially ventured into the world of watchmaking. This transition is highlighted in its latest collection, MARLI Timepieces, which was announced in April 2026. MARLI, known for its architectural-inspired jewelry, now aims to merge the dynamic spirit of New York with the meticulous craftsmanship of Swiss horology under the concept of "Motion and Measure."

A Philosophical Approach to Time

At the core of MARLI's latest creations lies the duality of motion and measure. Motion represents the unyielding energy, vibrancy, and relentless tempo of New York City—an environment characterized by perpetual change and ambition. In contrast, Measure encapsulates the refined precision of Switzerland, where every angle and line is crafted with intention and a strong sense of heritage. This partnership between the two extremes results in a collection that is not just about telling time, but living it fully and intentionally.

The Design Inspiration

MARLI Timepieces draw inspiration from the brand's established jewelry lines, embodying a narrative that time should be celebrated and experienced, rather than merely documented. Each piece serves as a reminder to embrace life's journey and navigate it with purpose. The brand’s founder and creative director, Maral Artinian, emphasizes that the launch of this watch line is the culmination of a decade of effort to redefine fine jewelry's narrative in an increasingly competitive market dominated by legacy brands. She explains, "Entering watchmaking was an act of ambition that reflects the core principles of both brilliant creativity and disciplined craftsmanship."

Exemplifying Craftsmanship

Every element of the MARLI Timepieces collection has been conceived with a focus on artistry and discipline. The timepieces proudly feature the iconic pyramid design—a distinct element of MARLI jewelry, symbolizing a blend of light and architectural depth. Crafted with natural mother-of-pearl, the pyramid dial sets a unique tone, echoing the brand's overall design philosophy.

Artinian shares, "Our clients are discerning and curious; they appreciate a blend of design and engineering. Each timepiece is built to meet high standards in Swiss watchmaking while retaining the essence of MARLI. Wearing these watches exudes a sense of quiet strength and empowerment, reflecting the ambitions of the wearer."

Collection Details

The MARLI Timepieces collection will showcase multiple design expressions across three case sizes:

• - L23 and L30: Featuring refined shapes in 18k rose gold, white gold, or stainless steel, embellished with mother-of-pearl dials. Interchangeable straps in satin or alligator leather enhance their versatility. A fully diamond-encrusted option is available for those desiring a more extravagant statement.
• - L35: This model presents a bold modern twist, crafted from rose gold and titanium, with rubber straps in classic colors, offering an audacious yet sophisticated look. Internal mechanisms include a self-winding Swiss automatic movement, emphasizing reliability and precision.

Together, these designs transcend traditional gender norms, representing modern elegance and a spirit of independence.

MARLI Digital Certification

Highlighting a commitment to innovation, MARLI also introduces the MARLI Digital Certification—a cutting-edge blockchain-based platform for authenticating and safeguarding ownership of their timepieces. With this technology, every owner can ensure the authenticity of their piece, while maintaining its legacy for future generations. This novel approach utilizes advanced Swiss technology to provide a securely verifiable ownership record.

About MARLI New York

Since its establishment in 2014, MARLI New York has continued to inspire individuality through fine jewelry that transcends typical adornment, emphasizing personal expression. Driven by the vibrant life of New York City and a commitment to quality, every creation aims to empower wearers to showcase their unique identities.

The MARLI Timepiece collection will officially launch in May 2026, offering a refreshing addition to the luxury watch market that balances New York's lively essence with the unwavering precision of Swiss craftsmanship.