Bulma's New Campaign
2025-07-02 19:37:24

Bulma from Dragon Ball Z Powers New Campaign for Engineers Starting July 7

Findy Launches New TV Commercial Featuring Bulma



Findy Inc., based in Shinagawa, Tokyo, has announced the release of a new TV commercial titled "The Creators Make the World Interesting." This exciting campaign, which airs on July 7, 2025, aims to support engineers in their ongoing challenges. The commercial prominently features Bulma, the brilliant inventor from the iconic anime series, Dragon Ball Z.

The TV ad not only signals the company's commitment to engineers but also aligns with the transformative era brought on by generative AI technologies. With changes notably shifting the focus from mere coding to utilizing AI creatively, Findy’s message encourages engineers to explore new frontiers in their work. The advertisement will be backed by outdoor advertising displayed in various locations across Tokyo, targeting foreign engineers visiting Japan, particularly through the popular cultural lens of Dragon Ball.

Embracing Change in Engineering



As engineers navigate through a pivotal shift in their profession, the introduction of AI has redefined the very essence of creating technology. The traditional method of writing code is now just one aspect of a much wider spectrum of creativity. Rather than just focusing on coding, today's engineers must ask themselves what they can innovate using AI. Findy recognizes this monumental change and seeks to support engineers as they adapt and thrive in this new landscape.

In selecting Bulma as their campaign's face, Findy has tapped into a character that embodies the spirit of invention and adaptability. Known for her pivotal role in the Dragon Ball saga, Bulma has always utilized her technological prowess to support her friends and uncover new possibilities. From creating the Dragon Radar to improving spaceships and enhancing Scouters, her legacy symbolizes the merging of intelligence and creativity. Findy believes she represents the ideal engineer of the AI age—one that is resilient and innovative.

Supporting Engineers in Rapid Change



"As AI continues to reshape our work and society, the emphasis will increasingly be on what we create with AI and how we deliver value to society," says Yuichiro Yamada, CEO of Findy. "We want to be a reliable partner in navigating this future with engineers, ensuring that technological advancements open up new avenues for creativity rather than hindering personal potential. This campaign carries that aspiration."

TV Commercial Overview



  • - Commercial Title: The Creators Make the World Interesting
  • - Broadcast Start Date: July 7, 2025
  • - Broadcast Area: Kanto Region
  • - Creative Team: Creative Director - Hideaki Morohashi, Director - Daisuke Kobayashi
  • - Production Credits: Animation by Toei Animation, Copyright © Bird Studio/Shueisha, Toei Animation

What to Expect from the New CM



The commercial will capture several iconic scenes featuring Bulma, including her inventiveness in tracking the Dragon Balls, modifying alien spacecraft, and optimizing her innovative Scouter. As the narrative unfolds, these moments feature Bulma's technical brilliance and her unwavering support for her companions.

Character Spotlight: Bulma



As a talented inventor and daughter of the Capsule Corporation's CEO, Bulma stands out in the Dragon Ball universe. She meets Goku during her quest to find the Dragon Balls, forming a bond that leads to many adventures. Notably, her Dragon Radar invention exemplifies her integral role in the storyline, representing the union of technology and teamwork.

Outdoor Advertising Launch



Outdoor ads featuring stunning designs of Bulma's famous moments from the campaign will be unveiled on July 7, 2025, in the greater Tokyo area, particularly in Shibuya and Akihabara.

About Findy



Founded in 2016, Findy aims to create a platform for engineers to excel in the IT sector. With multiple services including Findy Freelance and Findy Team+, the company has registered over 200,000 members, connecting high-skilled engineers with companies ranging from startups to established firms. Moreover, Findy is committed to reclaiming Japan’s status as a technology powerhouse, starting with its expansion into India in 2024, and subsequently into Korea and Taiwan.

  • - Company Name: Findy Inc.
  • - Location: Ohsaki Art Village Central Tower, 5F, Shinagawa, Tokyo
  • - Website: Findy


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Topics Consumer Products & Retail)

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