Penetron Strengthens Its Presence on the West Coast with New Appointment

On August 3rd, 2026, Penetron, a prominent manufacturer of construction products for waterproofing and concrete repairs, made a significant announcement regarding its expansion strategy on the West Coast. The company has appointed Bobby Brewster as the new Account Manager for the West Coast USA. This strategic appointment comes at a time when Penetron is keen to solidify its market share in a region showing promising growth potential.

Bobby Brewster brings nearly 20 years of invaluable experience in the concrete industry, specializing in sales and technical support for concrete finishes, admixtures, and construction system solutions. His deep understanding of the West Coast construction landscape, particularly in states such as California, Oregon, and Nevada, makes him an ideal fit for this position. Based out of Ventura, California, Bobby is set to provide crucial support to Penetron's customer base across these regions, ensuring they receive expert guidance and solutions tailored to their specific construction needs.

Phil King, Penetron's West Coast Regional Sales Manager, expressed enthusiasm about Bobby's addition to the team. He emphasized that Bobby's extensive knowledge of concrete technology and his prior experiences in the construction community will be instrumental in driving Penetron's expansion efforts in this critical market. Penetron is determined to meet the increasing demands for their waterproofing and concrete durability products, and having a skilled professional like Bobby on board enhances their capability to provide on-site technical support.

Bobby Brewster holds a California Contractors State License specifically for concrete services and has undergone rigorous training in concrete design, surface preparation, and installation. Before joining Penetron, he founded and led Concrete Illusions, a successful design firm that delivered bespoke concrete solutions across both residential and commercial sectors in California. He has a nuanced understanding of not only technical aspects but also practical applications, ensuring that clients receive effective solutions that align with their project requirements.

In his own words, Bobby shared, "Throughout my career in the concrete industry, I have come to appreciate Penetron for its exceptional customer support. Having worked with their high-performance waterproofing products in past projects, I am excited to join the team and continue growing the business while providing practical solutions to contractors and architects in the region."

Christopher Chen, the Director of The Penetron Group and head of North American operations, underscored the importance of Bobby’s addition to the team. His expertise in the construction industry not only enhances Penetron’s technical prowess but also significantly bolsters customer relations, which is a core aspect of the company's philosophy. Chen remarked on the commitment of the Penetron team to provide unparalleled customer support across North America and worldwide.

As Penetron continues to expand its footprint in the marketplace, the company remains dedicated to offering top-tier support to the construction community through its extensive network of regional offices and distribution channels. Leading this new phase of growth is a testament to Penetron’s strategic approach to fortifying its sales and technical support capabilities, especially in rapidly developing markets.

Overall, Penetron's focus on enhancing customer service and support is evident in its decision to bring in a seasoned professional like Bobby Brewster. As the company forges ahead in the ever-evolving construction industry, the expertise and dedication of its team members are pivotal to ensuring that clients receive the best possible products and services.

For more information about Penetron and its range of waterproofing solutions, interested parties can visit penetron.com or follow them on social media platforms. This expansion marks an exciting opportunity for both Penetron and the West Coast construction market as they work to provide innovative solutions for their clients.